Marketing Activation Manager
Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions and has a strong global presence.
About the Role
There is an opportunity for a Marketing Activation Manager to join our Marketing team based in Johannesburg, South Africa reporting to the Senior Marketing Activation Manager. The successful candidate will be responsible for implementing marketing plans in local markets across Brands and Channels.
We're looking for people who embody our values, who aren't afraid to challenge, innovate, move at fast pace. Someone who is a self-leader, highly organized and collaborative working across functional teams and multiple stakeholders. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk
What You Will Do
Formulate & execute marketing plans, in collaboration with BMs and the local commercial organization across brands and channels (BTB & BTC);
Formulate and present local brand plans & execution strategies to local & global stakeholders;
Manage A & P spend & activity, in collaboration with BM, ensuring KPI’s are met, and strategic plans are executed;
Manage Toolkit & Brand CI in local market across all communication and execution assets including local adaptations and regulatory approval;
Provides channel, customers & market insights to the commercial organization and BMs
Drives in market data analysis and capturing, i.e. Nielsen, IQVIA , SSD etc.
Partners with sales for synchronization of sales and marketing activities and execution at customers and at point of purchase;
Is involved in strategic key account annual planning with Sales to drive and optimize portfolio mix;
Manages forecasting and portfolio changes, including new launches;
Overseas and ensures GP%, volume mix & product mix is healthy and maintained;
Ensure brand knowledge and education is kept abreast both internal and external aligned with global guidance by leveraging and using all learning platforms;
External stakeholder & agency management;
Works in field with sales & key account stakeholders to gain market insights – reporting it back to all stakeholders;
Drives Key Opinion Leader (KOL) development & engagement.
Who You Are
Must have metric, and University degree or Tertiary Qualification in Marketing or Business Administration with commercial subjects;
3-5 years' FMCG/Retail Marketing experience in the same or similar role within Health/Med Tech industry;
Incontinence, hospital and reimbursement experience will be advantageous;
Commercial and business acumen, be able to translate brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;
Develops effective launch plans for innovation initiatives managing business requests and expectations;
Meticulous attention to detail with the ability to drive performance and processes forward;
Must be innovative, analytical, influential, insightful, courageous and decisive.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Location
Johannesburg, South Africa.