POSITION PURPOSE
The Marketing Coordinator is responsible for developing, recommending, implementing the Centre’s Marketing program, reports, startegies and Administration incluidng Financial. Performs regular marketing research at least once a year. Oversees Customer Relations includuing Public Relations and ensures that the Company’s professional reputation is projected and maintained. Keeps abreast of marketing trends; attend meetings and functions related to successful management of the marketing department. Keeps Senior Management well informed of area of activities and significant problems. Ensures a quick response on Centre Management approval of non-gla income opportunities. Checks monthly income against what took place in Centre. Drive awareness of leasing and non-gla opportunities. Fact sheets and updates on digital platforms. Preparation, submission and winning of national (Footprint) and international (Solal) awards.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for the following tasks regarding marketing
a. Conceptualize and implement the marketing strategy for the Shopping Centres’
b. Assist with implementing the brand strategy across all platforms.
c. Tenant Liaison, customer Liaison and Public Relations.
d. Documenting, Controlling and Monitoring branded rewards stock levels, any products or services that form part of an event/campaign
e. Monitoring local publications, social media, Tenant advertising and community opportunities
f. Drafting the monthly and ad hoc marketing reports and tenant communications.
g. Co-ordination of all Marketing campaigns, Events, Advertising, Exhibitions and Facebook giveaways
h. Schedule and organize tenant meetings and marketing meetings.
i. General support to Centre Management as required (adhoc reception duties when short staffed)
2. Assumes responsibility for the following tasks regarding Income and Expenses
a. Support National Marketing Manager and 3rd party service providers to maximize non-gla income.
b. Meet monthly and annual expense according to strategies and budgets.
c. Maintain customer database and ensure regular customer communications
d. Providing exhibitor information to security and management
e. Relationship building with current exhibitors / advertisers.
f. Administration of Income and Debtors including paperwork trail and financial requirements with ISO standards. These include quotes, invoicing, collection of funds, authorizing and debtor’s control.
g. Administration of Expenses including suppliers, obtaining quotes, raising Purchase Orders, obtaining Invoices and Statements, submissions for payments to Finance.
h. Weekly and monthly Income and Expense reports.
i. Respond to sales requirements from existing and potential clients.
3. Assumes responsibility for related duties as required or assigned.
a. Ensures that work area is clean, secure, and well maintained.
b. Completes special projects as assigned.
PERFORMANCE MEASUREMENTS
1. Typing is accurate, neat, and promptly completed.
2. Telephone calls and visitors are courteously received. Client and management inquiries are attended. Good Business relations exist with Clients. A professional image is projected and maintained.
3. Documents and reports are accurately produced and up-to-date. Files are well-maintained.
4. Good communication and coordination exist with area personnel and with management. Assistance is provided as needed. Management is appropriately informed.
5. All Marketing requirements for the Shopping Centre’s.
6. Marketing expenses are in line with campaigns and budgets. Administration and Financial requirements are adhered to.
EDUCATION/CERTIFICATION:
Matric. A marketing or PR diploma or certificate preferred. Secretarial certificate
REQUIRED KNOWLEDGE:
Understanding of marketing, advertising, public relations, media.
Understanding of sales and promotion techniques .
Knowledge of word processing and spreadsheet applications.
EXPERIENCE REQUIRED:
Minimum two years experience in a marketing environment,
SKILLS/ABILITIES:
Proficient communication and typing skills.
Able to perform dictation and transcription tasks.
Good interpersonal and public relations skills.
Analytical, creative, and problem-solving abilities.
Able to use graphic art tools and supplies.