Strategic Marketing: Create and execute strategic marketing plans for assigned markets. Manage conferences, sponsorships, customer events, association involvement, public relations, internal communications, awards, collateral materials, webinars, advertising campaigns, videos, client interviews and meetings, e-mail campaigns, social media, and demonstrations. Assist in developing and implementing strategy for marketing/client development activities to support market strategies. Work closely with subject matter experts across the market to support client capture strategies. Build relationships with conference and association members. Conduct or support market research to determine future market trends.
Marketing Communications: Manage the Woolpert brand to company standards. Develop and manage all communication tactics for all physical and digital media.
Support: Help manage budgets for individual markets. Attend national and regional conferences, tracking trade ROI. Work collaboratively with other marketing managers and the Proposals, Creative, and Sales teams to assist with firm-wide initiatives and processes.
Qualifications:- A formal qualification in Marketing is essential
- Bachelor’s degree in Marketing, Communications, Business, or a related field (NQF Level 7).
- Postgraduate qualification in Marketing (e.g., Honours, Postgraduate Diploma) is preferred (NQF Level 8).
- At least 10 years of progressive experience in marketing, including a minimum of 4 years in a leadership or managerial capacity.
- Demonstrated experience within a technical or engineering professional services or consulting environment is preferred.
- Exposure to a Geospatial environment is advantageous
- Outstanding verbal and written communication abilities in the English language.
- Thorough grasp of marketing principles and the role of social media in the marketing role
- Proficiency in Microsoft Office Suite at an advanced level.
- Proficiency in DTP applications
- Strong leadership qualities with excellent organizational and time management skills.
- Exceptional attention to detail and the ability to manage multiple priorities effectively under pressure
- Must be willing to travel as and when required up to 25%.