POSITION PURPOSE
The Marketing Manager is responsible for developing, recommending, implementing the Centre’s Marketing program, reports, startegies and Administration incluidng Financial. Formulates and supervises product marketing, advertising, promotional programs and Exhibitions. Performs regular marketing research at least once a year. Oversees Customer Relations includuing Public Relations and ensures that the Company’s professional reputation is projected and maintained. Keeps abreast of marketing trends; attend meetings and functions related to successful management of the marketing department. Keeps Senior Management well informed of area of activities and significant problems. Ensures a quick response on Centre Management approval of non-gla income opportunities. Checks monthly income against what took place in Centre. Drive awareness of leasing and non-gla opportunities. Fact sheets and updates on digital platforms. Preparation, submission and winning of national (Footprint) and international (Solal) awards.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for the following tasks regarding marketing
a. Conceptualizing and implementing the marketing strategy for the shopping Centre’s
b. Implementing the brand strategy across all platforms.
c. Managing and implementing the print, digital and social media strategy
d. Effectively managing the marketing budget and planning of the annual budget, driving cost efficiencies
e. Maintaining regular research initiatives, driving the consumer engagement strategy and tenant mix engagement strategy.
f. Managing integrated communications strategy across all brand and promotional platforms
g. Managing a team that includes the, Marketing Assistant, Internships and Guest Relations Officers/Customer Care/Concierge.
h. Tenant liaison and customer engagement strategies and PR
i. Schedule and organize tenant meetings and marketing meetings
2. Assumes responsibility for developing and maintaining effective public relations with customers, tenants, clients, marketing professionals, service providers, and external business contacts.
a. Establishes and implements effective communication with outside contacts including media.
b. Establishes and implements effective communication with public, tenants and service providers.
c. Maintain contact with existing and potential clients to promote sales.
d. Ensures that requests and questions are promptly, appropriately, and courteously resolved.
e. Ensures that the Company’s professional reputation is maintained.
3. Assumes responsibility for establishing and maintaining effective working relationships and coordination with Company personnel and with management.
a. Provides assistance and support as needed.
b. Keeps management informed of area activities and of any significant concerns.
c. Completes required reports, records, and related documents accurately and promptly.
d. Attend meetings as required.
4. Assumes responsibility for the following tasks regarding Income and Expenses
a. Monitor the Non-GLA service provider in terms of monthly and annual Income targets for Non-GLA Income.
b. Ensure proper measures are in place to validate the accuracy of income reported by the Non-GLA service provider.
c. Meet monthly and annual expense according to strategies and budgets
d. Maintain client database and contacting Promotional Companies.
e. Suggesting and providing direction in terms of new exhibitors/advertisers and sponsored events.
f. Providing exhibitor information to security and management.
g. Relationship building with current exhibitors/advertisers/key stakeholders.
h. Contracts are prepared and fully authorized.
i. Administration of Income and Debtors including paperwork trail and financial requirements with ISO standards. These include quotes, invoicing, collection of funds, authorizing and debtor’s control.
j. Administration of Expenses and Suppliers, including paperwork trail and financial requirements with ISO standards, including Suppliers, obtaining quotes, raising Purchase Orders, obtaining Invoices and Statements, submissions for payments to Finance.
k. Weekly and monthly reports.
l. Respond to sales requirements from existing and potential clients.
m. Increase Business to Business communication in order to maximize on leasing and non-gla opportunities.
5. Assumes responsibility for related duties as required or assigned.
a. Ensures that work area is clean, secure and well maintained.
b. Assists with Budgets and Forecasts.
c. Assists with Management packs.
d. Completes special projects as assigned.
PERFORMANCE MEASUREMENTS
1. Marketing functions including srategies are well coordinated and support organizational objectives.
2. Marketing research is valid, reliable, and a useful tool for management.
3. Marketing programs and campiagns are appropriate, effective, and reviewed regularly.
4. Professional and effective public relations are communicated and maintained.
5. Managment is appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
6. Income targets are monitored and startegies to improve and meet targets. Administartion and Financial requirements are adhered to.
7. Marketing exspenses are in line with campaigns and budgets. Administration and Financial requirements are adhered to.
8. Assists with Budgets and Forecasts
9. Completion of special projects as assigned.
EDUCATION/CERTIFICATION:
Associate’s degree in business administration with emphasis in marketing or equivalent experience.
REQUIRED KNOWLEDGE:
Knowledge of Company products and services.
Understanding of sales and promotion techniques.
Familiarity with local marketing vendors.
Administration and Financial understanding
EXPERIENCE REQUIRED:
Minimum of three years of experience in marketing, public relations, and advertising.
SKILLS/ABILITIES:
Strong interpersonal and public relations skills.
Excellent organisational and analytical abilities.
Solid writing skills.
Able to operate computer applications.
Able to manage and deliver KPI’s
Able to use graphic arts tools and supplies.