Marketing Operations Specialist - Cape Town

Position/Employment type:

Marketing Operations Specialist – Cape Town

Organization/Reporting line:

Reporting to the Marketing Manager, GardaWorld Security – Africa

Place of work/Travel:

Cape Town, South Africa with some occasional travel when required across Africa to our country offices including but not limited to Kenya, Uganda, Tanzania, Malawi, Zambia, Rwanda, Burundi, DRC, Mozambique and Nigeria, and other locations where the company has operations.

Contact and Cooperation:

Internally: Company-wide

Externally: Marketing and Branding service providers and consultants

Job Summary:

As a Marketing Operations Specialist, you’ll play a pivotal role in optimizing our marketing technology ecosystem and driving scalable campaign execution. Reporting to Marketing Manager – Africa, you will be the steward of our Marketing Automation Platform, responsible for orchestrating email programs, managing databases, creating forms, delivering insightful dashboards, and ensuring seamless lead lifecycle management.

This is a high-impact role with the opportunity to influence strategy, streamline operations, and be a key player in a forward-thinking marketing team reshaping the future of our digital engagement.

Current Tech Stack:

• Dynamics CRM
• HubSpot Marketing Platform
• Google Analytics and Google Tag Manager

Key Responsibilities:

• Own and Administer the Marketing Automation Platform: Manage data workflows, automation rules, integrations with CRM systems, and platform governance to ensure stability and scalability.
• Collaborate on Martech Strategy and Adoption: Partner with digital and cross-functional teams to evaluate technology needs, drive adoption of existing tools, and ensure efficient integration across platforms.
• Maintain and Improve Data Quality: Monitor and enhance database health through hygiene programs, segmentation strategies, and deliverability best practices, ensuring clean, actionable data.
• Optimize Campaign and Lead Management Workflows: Design and implement lead lifecycle and CRM workflows that enable timely follow-ups, nurture strategies, and smooth hand-offs to Sales.
• Drive Reporting and Operational Insights: Support the development of dashboards, performance metrics, and marketing attribution models that help track ROI and inform decision-making.
• Champion Operational Excellence: Establish best practices for campaign execution, form creation, tracking, and user journeys to maximize efficiency and conversion.
• Turn Martech into a Revenue Enabler: Leverage automation and segmentation to enhance personalization, improve campaign outcomes, and generate pipeline opportunities.

Authority:

As directed and delegated by the Marketing Manager, GardaWorld Security Africa.

Accountability:

The Marketing Operations Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies:

• Global Data Privacy Awareness: Strong understanding of international data privacy regulations, with a particular focus on African jurisdictions.
• Project Management: Proven ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.
• Autonomous and Proactive: Comfortable working independently in a fast-paced, hands-on environment with minimal supervision.
• Collaborative Communicator: A team player with excellent interpersonal skills and clear, effective communication.
• Agile and Resilient: Forward-thinking, adaptable, and able to reprioritize quickly in response to changing circumstances or emergencies.
• Team-Oriented Growth Mindset: Committed to contributing to a growing team and evolving alongside it.
• High Integrity: Demonstrates strong work ethic and consistently upholds confidentiality and ethical standards.
• Flexible Availability: Willingness to work outside standard business hours when necessary.
• Innovative and Adaptable: Thrives in dynamic, open-plan environments with a test-and-learn mindset and a focus on continuous improvement.
• Focused in Open Environments: Ability to maintain concentration and productivity in shared workspaces.
• Willingness to Travel: Open to occasional business travel as required.

Qualifications & Experience:

• 4+ years of Marketing Operations experience, ideally in high-growth B2B companies or relevant work experience
• Excellent English communication skills
• Excellent understanding of digital marketing, lead generation, user experience, customer journeys with the objective to increase and convert leads
• Strong knowledge of campaign automation and CRM tools (Microsoft Dynamics)
• Excellent understanding of Google tag manager, data analytics and B2B customer database