Key Responsibilities
Google Analytics Configuration & Optimization
-
Configure the WCG’s Portal Google Analytics (GA) setup.
-
Review GA setup on both the legacy WCG website and the new Portal.
-
Review the WCG’s web analytics business requirements.
-
Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.
Reporting & Dashboard Development
-
Configure reports, dashboards, and user logins.
-
Create standard Google Analytics reports for each WCG department, delivered monthly.
-
Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions.
-
Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles.
Deliverables
-
Configured GA setup for both legacy and new portals.
-
Monthly departmental Google Analytics reports.
-
Integrated website and social media data in Power BI with full dimensional access.
- Defined GA role hierarchy with appropriate permissions.
Requirements
Qualification Requirements
- NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.
Skills & Competencies
Data Analytics Skills
-
Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years).
-
Strong knowledge of SEO optimization and web analytics (minimum 2 years).
-
Ability to produce SEO reports showing website ranking improvements.
-
Ability to produce Google Analytics reports showing website traffic information.
Experience
- Minimum of 2 years’ experience in maintaining, configuring, and optimizing Google Analytics.