Jacaranda FM, a division of Kagiso Media (Pty) Ltd, is seeking a dynamic and skilled Programming Integration Specialist to join our team.
This pivotal role acts as the right-hand to the Programme Manager, ensuring seamless management of on-air and multimedia content while driving alignment with brand strategy, audience growth, and commercial objectives.
As a critical leadership position within Jacaranda FM’s ecosystem, the Programming Integration Specialist bridges the gap between strategic vision and daily execution. The successful candidate will help maintain the station’s competitive edge while developing innovative, engaging content that resonates with audiences across South Africa.
KEY RESPONSIBILITIES
Content Leadership
- Support the Programme Manager in shaping and implementing comprehensive content strategies aligned with Jacaranda FM’s brand, audience expectations, and commercial goals.
- Facilitate daily content meetings to align team priorities, promote creative brainstorming, and integrate cross-platform opportunities.
- Conduct regular air checks with the Programme Manager, ensuring content quality, presenter performance, and station sound consistency.
- Drive innovation by identifying emerging trends, audience behaviours, and new content formats to enhance listener engagement.
Operational Oversight & Audience Research
- Oversee execution of the programming schedule, ensuring seamless transitions between shows, proper implementation of format clocks, and adherence to programming policies.
- Monitor technical quality and content consistency throughout the day.
- Coordinate with producers, scheduling, digital, audio, and video teams to deliver integrated, high-quality content across all platforms.
- Support planning and execution of outside broadcasts, promotions, and special events.
- Participate in audience research, analyse listener feedback, and identify competitive insights to guide programming decisions.
Commercial Alignment
- Collaborate with Sales and Promotions teams to align programming with commercial objectives while safeguarding editorial integrity.
- Contribute to ideation of sponsored content, ensuring seamless integration and compelling client proposals.
Digital Integration
- Partner with the Digital Lead to design and implement cross-platform strategies that extend Jacaranda FM’s reach beyond traditional broadcasting.
- Ensure brand voice consistency across digital channels while optimising content for each platform’s unique strengths.
General Leadership
- Act as Programme Manager in their absence.
- Ensure compliance with ICASA, BCCSA, BBBEE, and other regulatory standards.
- Mentor team members, foster innovation, and uphold excellence in programming.
- Relevant qualification in Media and Communication Studies or Management, OR proven equivalent industry experience.
- Minimum 5 years’ experience in radio broadcasting, programming, or content management.
- Experience in on-air presentation, production, or multimedia content creation.
- Strong leadership and mentoring background within a media environment.
- Demonstrated ability to interpret audience research, analyse ratings, and identify media trends.
- Proven project management skills in fast-paced environments.
- History of collaboration with sales, marketing, and digital teams.
TECHNICAL COMPETENCIES
- Proficiency in broadcasting software and equipment.
- Solid understanding of audio production techniques.
- Experience with digital content management systems.
- Strong data analysis and performance monitoring skills.
INDUSTRY KNOWLEDGE
- In-depth understanding of South African broadcasting regulations.
- Familiarity with audience demographics, media consumption patterns, and cultural trends.
- Awareness of the competitive media landscape.
You are a hands-on broadcasting professional with management experience, skilled at developing engaging content and leading diverse teams. You bring creativity, commercial awareness, and a strong understanding of South Africa’s media environment.