We at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals
Live Y’ello
• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion
Group Brand and Marketing Communication serves as a central architect and steward of MTN’s brand ambition, ensuring that clear principles, guidelines, and executional disciplines are consistently applied across the Group’s diverse markets. Its role is both strategic and enabling, creating the cohesive brand foundation on which business growth is built. Specifically, the Brand function is responsible for:
• Designing operational frameworks and governance practices that ensure seamless execution of both business and brand strategies across all markets.
• Generating deep consumer segment insights to uncover unmet needs and define MTN’s distinct role in addressing them.
• Constructing a messaging architecture that translates MTN’s brand purpose, positioning, and value propositions into clear, compelling narratives for each segment and market.
• Driving leadership in brand performance across the Group, with a sharp focus on strengthening Brand Desire as a key measure of brand equity.
• Developing and operationalizing integrated marketing strategies that accelerate growth across digital, consumer, enterprise, and emerging revenue streams.
The Senior Manager: Brand (Consumer Segments) is primarily accountable for developing and translating Brand and Marketing Communications Go-to-Market (GTM) plans into actionable blueprints, fully aligned to the broader GTM frameworks owned by Group Consumer functions.
The Senior Manager: Brand (Consumer Segments) holds end-to-end accountability for translating MTN’s brand strategy into actionable, market-ready go-to-market (GTM) plans that directly support business growth and brand equity across consumer segments.
Key responsibilities include:
• Developing comprehensive Brand and Marcomms GTM strategies for each consumer segment and corresponding product/service category, ensuring full alignment with Group Consumer priorities and market realities.
• Building robust, segment-specific marketing mix frameworks that integrate product, pricing, distribution, promotion, and customer engagement levers to drive market competitiveness and relevance.
• Designing precision messaging frameworks mapped to each stage of the customer journey and anchored in MTN’s Brand Strategy messaging matrix. Messaging must connect both functional benefits and emotional triggers to amplify brand desire consistently across markets.
• Conducting in-depth competitor intelligence and market benchmarking across MTN’s operational footprint, while remaining attuned to global consumer marketing trends that may influence segment expectations and brand positioning.
• Leveraging multi-source consumer insights, synthesizing both secondary market data and primary research (including Brand Health Tracking Studies and ad-hoc research), to inform and refine GTM design and execution.
• Driving governance and approvals by preparing and presenting brand playbooks for validation by Group Brand & Marcoms leadership and Group Consumer Executives prior to market deployment through Regional Brand Senior Managers.
• Establishing clear GTM operating frameworks and cross-functional routines that ensure seamless coordination and alignment across Group Brand, Consumer functions, MANCO stakeholders, and external agency partners.
• Leading stakeholder mapping and alignment processes to secure buy-in, accountability, and ownership across all functions contributing to GTM success.
• Developing monitoring and performance management tools (e.g., dashboards) to track playbook implementation, compliance, and market adoption in close partnership with Consumer functions and Regional Brand SMs.
• Embedding a structured continuous improvement process for playbook updates, revisions, and enhancements, integrating field insights and feedback from Group Consumer teams to maintain ongoing relevance and effectiveness.
Education:
- Minimum of 4 - year Business/Commercial/Marketing Degree, or equivalent
- Post-graduate degree
- Masters Degree an advantage
Experience:
- 5 - 8 years of consumer (B2C) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
- 3 - 5 years of experience in a supervisory / managerial role
- Experience in leading change / transformation (marketing) at an operational level advantageous
- Experience in continuous improvement through the implementation of best practices
- Experience in working in a multinational organisation/Group function/other African territories advantageous
Competencies:
- B2C Segment marketing management
- Brand Go-to-market development and execution
- Development of brand and segment guidelines and toolkits
- Project management
- Ability to influence collaborate with key stakeholders (negotiation and bargaining)
- Customer research
- Analytical skills, translating business and research data into insights