The shifting geo-political and global economic environment has impacted on Africa, and MTN seeks to position itself as a leading Pan African brand. This requires intensified reputation management amidst some uncertainties and an increased competitive intensity across all markets in which MTN operates. The Group’s Sustainability & Corporate Affairs function under which this role falls must therefore ensure the successful delivery in the context of:
- An ever-changing public policy environment
- Rapidly changing ICT environment
- Complex and rapid evolution of technology and regulation
- Macro-social and political climate intricacies of our operating environment
- The geographic complexity of MTN’s footprint across Africa and the Middle East
- Need to balance the needs of various stakeholder groups against each other
- Importance of getting to know and understand stakeholder expectations and issues and in fully responding
- Interdependencies between public and private sector
- Issues – such as trust, stakeholder relationships and perceptions of the difference a company make in country - are turning into hard metrics with consequence
- Need to continuously innovate the way business is conducted
- Dynamic and fast changing organisational requirement
- Growing pressure from stakeholders for disclosure and transparency