About LifeCheq
LifeCheq is transforming financial advice across emerging markets through our cutting-edge technology platform. As Africa's largest digital advice platform, we empower over 8,000 financial advisers to deliver holistic, personalised financial planning to the underserved mass affluent market.
Our holistic financial advice platform has achieved remarkable results in driving record adviser productivity for our partners. Backed by leading investors, we're expanding across Africa and Southeast Asia.
We're not just a technology company - we're building the infrastructure for a new category of financial services with a mission to create one million sustainable middle-income jobs for financial advisers.
The Opportunity
We're launching our Accredited Adviser Program (APP) - an ambitious initiative to add several thousand productive advisers over the next two years that will be placed with our distribution partners. As Adviser Growth Lead, you'll spearhead the adviser recruitment and activation engine that powers this transformation.
This isn't a traditional product or marketing role - it's an entrepreneurial growth mission where you'll build adviser acquisition systems from the ground up, blending scientific rigor with creative hustle to unlock untapped talent pools across South Africa.
What You'll Do
Own the Adviser Acquisition Funnel
Design and execute multi-channel growth strategies to massively scale LifeCheq's adviser program
Build and optimize the complete funnel from lead generation through training and placement with franchise partners
Run data-driven experiments across digital campaigns, referral programs, and real-world events
Drive Multi-Channel Campaigns
Execute innovative online/offline campaigns targeting career-changers with the right core skills
Leverage social media, partner networks, community events, and search to generate robust pipelines
Continuously test and optimize channels for maximum conversion and ROI
Build Thriving Adviser Communities
Create engaging forums, mentorship programs, and recognition events that drive retention and referrals
Foster a sense of mission and belonging that makes our program aspirational
Travel regularly to major metros for career fairs, info sessions, and recruitment events
Optimize Through Data
Apply hypothesis-driven approaches to identify funnel drop-off points and opportunities
Build predictive models and run A/B tests on campaigns, landing pages, and email sequences
Report on key metrics and ROI to senior leadership
Cultivate Strategic Partnerships
Collaborate with industry associations, career transition programs, and educational institutions
Work closely with internal teams (Product, Training, Key Account Managers) and franchise partners
Negotiate partnerships that unlock high-quality adviser talent pools
What We're Looking For
Essential Experience
5-10 years in growth, marketing, or business development, preferably in startups or fast-growth environments
Proven track record of building something new from scratch and driving user/revenue growth
Hands-on experience with digital marketing campaigns (Facebook/Instagram Ads, Google Ads, email marketing, CRM)
Core Skills
Analytical & Creative: Equal parts data scientist and creative marketer - comfortable with Excel modelling and campaign design
High-Energy Builder: Entrepreneurial spirit with relentless drive to achieve ambitious goals
Campaign Expertise: End-to-end campaign management across multiple channels, including community-based growth strategies
Collaboration: Excellent interpersonal skills with experience working cross-functionally and managing external partnerships
Must-Haves
South Africa-based (Cape Town, Johannesburg, or Durban preferred) with willingness to travel within SA
Valid driver's licence and comfort with field engagements across the country
Passion for our mission of democratising financial advice
Thrives in fast-paced, experimental, remote-first culture
What We Offer
Impact & Growth
High-ownership role with visible platform to drive transformative change
Equity participation to share in the upside you create
Direct involvement in strategic decision-making processes
Flexibility & Support
Remote-first culture with async-optimized work
Competitive salary with medical and insurance benefits
Parental leave and flexible time-off policies
Team & Culture
Collaborative, mission-driven team passionate about financial inclusion
Regular team off-sites and potential international travel opportunities
Culture of excellence, integrity, and continuous improvement
This is a permanent, full-time position.
