Job Description
At RCL FOODS, we are driven by a purpose that goes beyond business. Our commitment to "We grow what matters" reflects our dedication to nourishing lives, communities, and the future. As a leading player in the Food Manufacturing industry, we pride ourselves on delivering high-quality products and making a positive impact.
As we continue to grow, we are looking for a confident, curious, and energetic Assistant Brand Manager to join our Marketing Team, working on the Pet Category. The role will be based in Westville and report to the Brand Manager.
The ABM will support the Brand Manager to drive growth of the brand within the Pet category through execution of the annual brand plan activity that has a consumer centric approach to communication and innovation for the brand.
Duties & Responsibilities
- Provide support to the Brand Manager in his/her role.
- Contribute to the development and execution of the annual brand strategy.
- Play a key role in brand guardianship – ensuring all communications and materials adhere to brand guidelines
- Execute and project manage agreed activities emanating from the marketing strategy and brand plans across a range of channels.
- Conduct brand audits and competitor reviews for annual brand planning process
- Develop agency briefs and manage some interaction with agencies and partners, including RCL FOODS internal in-house Studio
- Assist in the identification and development of brand building ideas.
- Support the management of digital content creation and social media content
- Closely monitor and analyse sales volumes, market share trends and competitive activity.
- Budget management and monthly tracking
- Campaign reporting and optimisation and share and present learnings with broader marketing team when appropriate
- The marketing strategy and brand plans across a range of channels.
- Project management and leadership of small and medium innovation projects (quantified by the business as bronze, silver)
- Co-project lead big innovation projects (Gold and platinum)
- Work closely with project management team of specialists on BOSCARDS and Gate document process
- Work closely with Customer & Customer Marketing team on execution of in-store initiatives and promotions
- Work closely with CMI team to leverage consumer insights to support execution of marketing plans
- 3rd party agencies and in house studio
- Administer and manage budget, raising POs, invoices
- Manage NPD gate documents and process
- Maintain and safeguard records, reports and NPD files.
- Efficacy of support to the Brand Manager
- Performance against standards and targets
- Build trade insights through regular trade visits and interaction with Customer team
- Build relationships with agency partners and assist with day-to -day management of account and campaigns
Minimum Requirements
- Marketing Related degree or diploma
- 1-3 years relevant experience in a similar role and environment
- Ideally with some FMCG experience
- Strong digital marketing expertise.
- Strong people management skills – to enable strong collaboration with internal and external functions
- Strong administration skills and Microsoft skills (Excel, PPT etc)
- Good ability to communicate across the business and across levels of authority
- Pro-active work ethic and growth mind-set