Assistant Brand Manager (Siqalo)

Job Description

We at SIQALO FOODS a subsidiary of RCL FOODS are seeking a confident, curious, and energetic Assistant Brand Manager, passionate about consumers and building brands, to join our Marketing Team. The role will be based at our Head Office in Durban and report to the Brand Manager. We are looking for a candidate who takes the initiative, is self-driven and has strong execution skills.

Duties & Responsibilities

Provide support to the Brand Manager in his/her role & assist with the following core brand office deliverables:

• Consumer Insights: Facilitate deep and ‘fresh’ insight through qualitative and quantitative exposure and analysis across multiple sources.
• Build Strong Brands: Bringing brand positioning to life through ATL & BTL Channels; Brand Portfolio Strategy, Strategic Pricing.
• Brand Communication: Brilliant Activation and Execution, Shopper, Channel and In-Store insights, Brand Planning, Digital, Media Planning.
• Brand Innovation: Project Management, Flawless Launch.
• Brand Investment Budget: Management of brand budget.
• Financial Acumen: Manage the P+L for both brand and category to ensure the attainment of profit, equity and volume objectives. Execution against in-year brand plan, directing and working with agencies.

Brand Office Administration:

• Create and maintain the database of brand-related market research and analysis.
• Coordinate the innovation documents & updates on database.
• Manage project creation & tracking.
• Inspiring briefs to agencies and R&D teams.
• Administer and process office invoices from suppliers.
• Maintain and safeguard records, reports and NPD files.
• Ongoing budget management.

Minimum Requirements

• A Diploma/Degree in Marketing or Business Management (3 years).
• Valid code EB drivers’ license.
• 2 - 3 years relevant experience in a FMCG environment.

Knowledge and Skill:

• Sound level of foundational brand management skills including exposure to quantitative data sources (e.g IRI, Circana, Nielsen) and ability to track market share and pricing vs competitors.
• Knowledge of ATL channels and roles they play.
• Execution on all BTL and digital communication plans.
• Basic knowledge of media plan.
• Brand health measures – awareness, equity, brand attributes, etc.