We are seeking a strategic, action-oriented leader to drive Binance’s fiat and P2P business across Africa. This role carries full regional ownership of business, coordinates cross-functional initiatives and shapes the growth and compliance roadmap for the continent. You will be responsible for building a resilient business foundation, unlocking market-specific opportunities, and delivering long-term growth in user engagement and volume across both fiat and cryptocurrency rails.
Requirements
- Regional Leadership & Strategy
- Own Binance’s fiat and P2P business performance across African markets
- Define regional strategies aligned with global objectives, and translate them into actionable country-level plans
- Oversee business metrics such as user growth, trading volume, conversion rates, and merchant activity
- Act as the key voice for the African market in internal decision-making and global planning
- P2P Ecosystem Development
- Guide the growth and governance of the P2P merchant network across the region
- Ensure liquidity, pricing quality, operational compliance, and long-term merchant sustainability
- Collaborate with global P2P teams to deploy localised product features and market-facing initiatives
- Maintain platform health and trust through proactive merchant management and performance monitoring
- Fiat Infrastructure & Channel Expansion
- Identify and unlock local fiat on/off-ramp opportunities via PSPs, mobile wallets, and banking partners.
- Coordinate with internal product, legal, compliance, and technical teams to deliver a market-ready solution.s
- Support deployment of Fiat onboarding, KYB flows, Express Zone, and other localised initiatives
- Build strong internal and external partnerships to ensure long-term channel stability and growth.
- Cross-functional & Regulatory Alignment
- Work closely with compliance and legal teams to assess market risks and regulatory developments
- Help shape Binance’s compliance transition roadmap in key markets
- Coordinate responses to local requirements while maintaining business continuity and user accessibility
- Team Leadership & Talent Development
- Lead and develop the Africa regional team, currently composed of experienced payment professionals
- Provide structure, mentorship, and accountability across markets
- Identify capability gaps (especially on the P2P side) and actively drive hiring and upskilling
- Foster a performance-driven, collaborative, and ownership-led culture
Requirements
- 12+ years of experience, and 8+ years in crypto, fintech, payments, marketplaces, or adjacent sectors
- Demonstrated experience owning business strategy and execution across multiple countries or regions
- Strong understanding of crypto ecosystems
- Experience working in or across African markets is essential; understanding the local context is critical.
- Excellent cross-functional collaboration, project management, and communication skills
- Ability to work across commercial, regulatory, technical, and operational domains
- Fluent in English is a must; French or other regional languages are strong advantages
- High work ethic, high personal integrity, resilience, and a deep belief in crypto adoption across emerging markets
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