About SPARK Schools
SPARK Schools is a social impact disruptor and is leading change in the education space through its network of affordable private schools. The SPARK Schools network provides transformational education innovation through Africa’s first blended learning model, which elevates student achievement and provides the tools teachers need to serve their students effectively.
The blended learning model, which combines classroom teaching and online instruction, allows teachers to anticipate student needs and equips schools to provide personalized education at an affordable cost. SPARK Schools is pioneering this transformative education model to ensure the accessibility of university and careers for all.
SPARK Schools has a culture of collaboration, because getting South Africa to lead global education takes a team effort. We are innovators who strive for excellence through persistence and a sense of urgency to achieve SPARK Schools’ vision, mission and social transformational objectives. Our work environment is vibrant/cheerful, fast-paced/dynamic, engaging/stimulating, tech-enabled and data driven.
SPARK Schools is a high growth, mission and values-driven, entrepreneurial organisation, operating 21 primary schools and 5 high schools and serving over 18,000 families in 2025. We are looking for dynamic people to join our team.
SPARK values: Service, Persistence, Achievement, Responsibility, Kindness
ABOUT THE ROLE
Purpose:
The Digital Marketing and Web Development Specialist is responsible for driving SPARK Schools' digital marketing strategy and maintaining all digital assets to enhance brand awareness and drive qualified lead generation. This role focuses on building, managing, and optimising performance-based (PPC) digital marketing campaigns while ensuring the continuous improvement of the organisation’s web presence.
The Digital Marketing and Web Development Specialist plays a critical role in ensuring that our digital channels are high-performing, on-brand, and contribute directly to the SPARK Schools’ mission of delivering accessible, world-class education.
Reports to: Head of Marketing
Responsibilities:
Operational Execution & Efficiency
- Design and implement a short, medium and long-term digital marketing roadmap aligned to brand strategy and business goals.
- Manage and optimize the organisation's digital assets, including company websites and virtual tour platforms.
- Troubleshoot and resolve bugs on web platforms in a timely manner.
- Oversee and evaluate the work of digital marketing agencies, ensuring quality control and adherence to SPARK's standards.
- Identify, track, and resolve all digital issues across SPARK Schools’ digital assets—including websites, landing pages, digital campaigns, and tracking tools—to ensure optimal performance and a seamless user experience.
Campaign Development & Management
- Lead the development, implementation, and reporting of all PPC and SEO campaigns across platforms such as Google Ads, Facebook, LinkedIn, and YouTube.
- Continuously optimise campaigns for cost-efficiency and conversion, including through A/B testing and data analysis.
- Maintain an active list of SEO keywords and ensure implementation across relevant assets.
- Build and manage Power BI dashboards to track performance across all digital marketing channels.
Lead Generation & Enrolment Support
- Generate and optimize digital marketing campaigns to meet monthly, quarterly, and annual lead targets.
- Collaborate with the enrolment and brand teams to improve lead quality and conversion.
- Analyse digital lead performance and deliver actionable insights to improve enrolment funnel performance.
Web Development & Maintenance
- Maintain and update all SPARK Schools web assets to reflect current content, campaigns, and branding.
- Ensure high performance, mobile responsiveness, and SEO best practices are consistently applied.
- Manage the upload and maintenance of virtual reality tours of schools and liaise with suppliers to ensure updates are produced as needed.
Data Analysis & Performance Reporting
- Analyse and report on website and campaign performance on a weekly, monthly, quarterly, and annual basis.
- Identify trends and insights, and optimize spend and performance based on the data.
- Recommend new digital tools, technologies, and best practices that could improve digital performance.
Market Insights & Digital Innovation
- Conduct regular competitor analysis and track emerging digital marketing trends.
- Ensure SPARK Schools remains a digital leader in the education sector.
Requirements
Qualifications:
- Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
- Digital marketing certifications (e.g., Google Ads, Meta/Facebook, SEO) are advantageous.
Experience:
The ideal candidate will possess the following qualifications and criteria:
- 3–5 years of experience in digital marketing and/or web development.
- Proven experience managing PPC campaigns, SEO strategies, and digital analytics tools.
- Proficient in:
- Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, YouTube Ads
- HTML, CSS, JavaScript
- Power BI or similar data visualisation tools
- Ability to leverage data analytics tools—including Microsoft Excel, Google Analytics, and Power BI—to track campaign performance, monitor key metrics, and generate actionable insights that inform digital marketing strategies and website optimisation efforts.
Competencies:
- Operational excellence and ability to prioritise competing projects.
- Data-driven decision-making and a strong understanding of ROI.
- Excellent analytical and technical problem-solving skills.
- Quick learning and adaptability in a fast-paced environment.
- Strong collaboration skills across departments and with external partners.
- Excellent communication—clear, concise, and tailored for digital platforms.
- Strategic thinker with a hands-on approach to execution.
- Strong project management and organisational ability.
Benefits
SPARK offers:
- fair market linked remuneration
- performance-based annual bonuses and increases
- above average/good annual leave
- life, disability and funeral cover
- employee wellness support
- educational support & study leave
- individualised professional development, support and mentorship
- employee discount on school fees
- opportunities for career growth
Remuneration: Commensurate with skills and experience/market value
Position Type: Permanent/Full Time
Location: Rosebank, Gauteng
SPARK schools is an equal opportunities employer and preference will be given to candidates from designated groups with due consideration of the company’s Employment Equity goals and targets.
SPARK schools encourages persons with disabilities to apply.
SPARK Schools may expire the posting of this advertisement at their own discretion.
Kindly note that should you have not heard from us within two weeks of the closing date please consider your application unsuccessful.
