Job Title: Digital Marketing Manager
Location: Head Office (On-site)
Job Type: Full-Time
Seniority Level: Mid to Senior
Job Summary:
An established automotive group is seeking a strategic and hands-on Digital Marketing Manager to lead the digital marketing efforts across multiple dealership brands and platforms. The ideal candidate will be responsible for overseeing the digital strategy, campaign execution, website content, lead management, and analytics. This role requires someone with a strong command of automotive marketing channels, exceptional organizational skills, and a deep understanding of online consumer behavior.
Key Responsibilities:
1. Strategy & Planning
- Develop and implement a unified digital marketing strategy across all dealership brands
- Maintain a 3-month rolling content calendar aligned with promotions and campaigns
- Collaborate with key stakeholders to conceptualize and drive marketing initiatives
2. Execution & Campaign Management
- Oversee social media content, website updates, email marketing (EDMs), paid advertising, and SEO
- Ensure timely execution and scheduling of all campaign material
- Support dealership teams with social media alignment and localized campaigns
3. Website & Platform Management
- Perform daily audits of all group websites to ensure accuracy and relevance of stock and specials
- Manage online listings across third-party platforms (e.g., AutoTrader, Cars.co.za, Gumtree)
- Optimize landing pages and lead forms to increase conversion rates
4. Analytics & Reporting
- Build and maintain dashboards for campaign and website performance tracking
- Generate weekly and monthly lead reports, segmented by dealership and platform
- Present monthly digital performance reports with actionable insights to leadership
5. Lead & Communication Management
- Monitor and forward WhatsApp Business inquiries to relevant departments
- Ensure timely responses to email, phone, and social media inquiries
- Manage Google My Business messages and reviews
6. Stakeholder Coordination
- Liaise with dealership teams, creative contributors, and third-party agencies
- Oversee branding at sponsored events and ensure maximum digital exposure
7. Brand Oversight
- Maintain consistent brand presence across all digital assets
- Ensure accuracy of business listings and verification across all platforms
Qualifications & Experience:
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field
- 5+ years of digital marketing experience, with at least 2 years in automotive or retail sectors
- Proficiency with Google Analytics, Meta Business Suite, and CMS platforms
- Experience with CRM systems and lead management tools (e.g., WhatsApp Business)
- Proven ability to manage campaigns from ideation to reporting
Key Competencies:
- Strong time-management and organizational skills
- Analytical mindset with a data-driven approach
- Excellent communication and stakeholder management
- Creative problem-solving and adaptability
- Ability to thrive in a fast-paced, deadline-driven environment
Benefits:
- Competitive salary package
- Opportunities for professional development
- Dynamic work environment within a growing automotive group
Apply today if you're ready to take ownership of a high-impact digital marketing portfolio and shape the online presence of an industry-leading automotive group.
Job Type: Full-time
Pay: R18 000,00 - R20 000,00 per month
License/Certification:
- Driving License (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
Application Deadline: 2025/08/25
