Director, Competitive Capabilities

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Implement commercial execution enablement & capability plans on V/RTM (and consumer) that support distribution expansion, in-outlet execution and system capability for growing top-and bottom lines as well as using Value to Market (VTM) to determine best approach to reach the consumer within the occasion we are targeting.
• Leverage superior understanding of all key execution levers to accelerate on vertical and horizontal distribution, Equipment management, Salesforce effectiveness, Out-of-stocks & Cost-To-Serve Optimization using RTM framework (sense, shape and service) and thus grow topline (revenue expansion) and bottom line growth (cost to serve management)
• Lead the development alternative “Value to Market” solutions to maximize availability of KO brands as well as optimizing the revenue growth from TCCC brands targeted for scale.
• Overview the implementation of the Value to Market Framework & tools, w/ focus on long term deployable and scaled system solutions for KO and Bottlers
• Evolve, scale & integrate iRED with Segmented Execution. Influence Bottlers to improve and expand iRED and use as competitive insights generator. Use iRED as a platform for category growth, targeting best outlets and prioritizing right execution.
• The role is laid out as an end to end system capability and will be collaboratively deployed with Global C&CL as well as our bottlers. It is likely to be customized for market context (developed, developing, emerging) and bottler capability need.

KeY SUCCESS PARAMETERS

Experience

• 10+ years of leadership experience in Commercial planning and commercial execution with strong skills in RTM/VTM, Innovation and Channel strategy.
• It is preferable to have candidates with Bottler commercial experience.
• Thought Leadership – ability to generate new ways of thinking about our business and identify innovative ways around effective and efficient ways to reach the right consumers
• Proven Coca-Cola system knowledge & influence including RTM and Customer, deep understanding of the complexities of the System such as bottler economics and system leverages, processes and tools in order to optimize solutions with our customers across channels
• Solid analytical, interpretations, conceptual skills and ability to think from planning to execution and solid system commercial and execution management

Work Focus

• This role requires proven RTM expertise and a very solid system experience and perspective as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling.
• This role must be able to influence bottlers & investments in required VTM capability to achieve our category growth ambition. Which requires strong communication skills.
• Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running alignment and collaboration to ensure that OU RTM strategies are fully owned by GMs and the system across the OU
• Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
• To be successful the RTM role need strong leadership, communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders

Communication Focus

• Communicate with internal stakeholders and key Bottling partners
• Internal: Communication of market- and specific business opportunities by new VTM solutions and priorities and plans to the OU leadership team and other Senior Management
• System: Communication and alignment of key VTM initiatives and reason why as well as implications with Bottler senior leaders

Key Knowledge Requirements

Mastery Of (Required):

Value/Route to Market Portfolio Management System Economics Commercial Execution

Broad Expertise In (Good to Have):

Segmentation Customer Management Commercial Planning

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.