Reports To: Team Leader
Function: Sales
Area: Garden Route - Main Market
Overall Responsibility:
The Field Sales Representative (FSR) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly Call Cycles will be established to maximise the time spent in the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.
Focus Area 1
Administration
- Determine pre-call planning objectives
- Compile daily / weekly reports
- Manage sales and administration
- Handle customer and consumer complaints and queries
Focus Area 2
Sales
- Implement and develop promotional activity to drive consistent pull in relation to the channel management process
- Influence liquor retail pricing within segments
- Maintain stock levels within segments
- Influence the placement of our products to maintain the best cold and ambient space
- Manage B.T.L placements
Focus Area 3
Outlet Service
- Develop great business relationships
- Maintain customer call rate and frequency
- Conduct regular account reviews
- Merchandising
Requirements of the Role
- Post Matric Qualification in Sales/Marketing
- A minimum of 1 years’ experience in Sales/Marketing in a FMCG environment
- Valid unendorsed Code 8 driver's licence
- Proficient in Microsoft Office
- Merchandising experience strongly preferred
- Regional languages competence
- Beverage industry experience strongly preferred
Preferred Skills/Competencies
- Sound interpersonal skills and the ability to build relationships
- Ability to work independently
- Time management skills
- Persuasiveness and selling ability
- Strong achievement orientation
- Beer knowledge and processes
- Exceptional verbal ability and communication skills
- Commercial Acumen
NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are aligned with the job level.
