Junior Social Media PPC Specialist

About the role:

The Junior Social Media PPC Specialist’s primary responsibility is to develop and execute social media strategies for our clients, aimed at enhancing their online visibility and boosting lead generation. This role entails close collaboration with fellow social media specialists, digital campaign managers, and designers to ensure cohesive and effective campaigns. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings at our Westville office once a week. Candidates must have access to a stable internet connection and their own laptop to effectively fulfill the responsibilities of this role.

What you will do:

• Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
• Create and optimize ad creatives for maximum engagement and conversions.
• Utilize advanced targeting options to reach relevant audience segments.
• Manage advertising budgets effectively across multiple campaigns.
• Monitor campaign performance and provide detailed reports and insights.
• Conduct A/B testing to optimize ad performance and achieve objectives.
• Stay updated on platform updates, trends, and best practices.
• Collaborate with cross-functional teams and communicate effectively.
• Ensure compliance with platform advertising policies and guidelines.
• Analyze performance data to identify trends and opportunities for optimization.
• Provide campaign suggestions based on performance analysis.
• Deliver campaign reporting to clients on a bi-monthly and monthly basis.
• Meet online with clients for monthly strategy sessions.

Requirements

• Gr. 12/School Leaving Certificate is a minimum requirement
• Diploma/Degree in Marketing or relevant field is preferred.
• Minimum 1 year in a Social Media Specialist or similar role; at least 6 months experience in Facebook PPC.
• Excellent understanding of Facebook, X , Instagram, and other social media best practices.
• Proficiency in social media marketing tools such as Buffer or Hootsuite.
• Experience with social media advertising, particularly Facebook lead ads.
• Understanding of SEO principles and web traffic metrics.
• Familiarity with social media KPIs and performance metrics.
• Strong multitasking, critical thinking, and problem-solving abilities.
• Ability to collaborate effectively as a team player.
• Good time-management skills.
• Excellent interpersonal and communication skills.
• Experience with email marketing and SMS campaigns is a bonus.