We are actively seeking a talented and experienced Designer with a 360-degree approach to join our dynamic team at Sporty Group. As the Social Media Designer, you will play a vital role in creating visually captivating and engaging content for our social media platforms, primarily focusing on video and photo production. The ideal candidate will possess a strong portfolio that demonstrates their ability to deliver outstanding artwork and compelling visuals, with a flair for sports, especially football, and a keen awareness of current trends in football designs, memes, and internet culture.
Responsibilities:Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and YouTube, with a specific emphasis on football-related content.Develop pages, posts, and applications that align with the target audience's preferences, capturing their attention and driving interaction, while incorporating elements of football culture and design.Collaborate with clients and the Social Media Manager to brainstorm ideas for posts and develop corresponding graphics, visuals, and videos, leveraging football-related themes and trends.Work closely with the Social Media Manager and other professionals to develop effective campaigns on social platforms that align with the company's overall marketing objectives, infusing football-related creativity and elements into the campaigns.Establish and implement strategies to drive and increase online traffic, leveraging the power of compelling visual content, particularly in the context of football and sports.Monitor and optimize the company's website and social media pages, ensuring they are visually appealing, user-friendly, and in line with industry best practices, while reflecting the company's association with football.Measure and monitor key performance indicators (KPIs) to track the effectiveness of social media campaigns and content, providing regular reports and recommendations for improvement, taking into account the football-related audience's preferences.Conduct social media research to gather ideas, stay up to date with the latest trends and innovations, and gain a deeper understanding of the audience's needs and preferences, with a focus on football-related content and internet culture.Maintain editorial calendars, schedule posts, and manage social media content to ensure maximum visibility and engagement, while incorporating timely football-related content and trends.Ensure that all online content complies with the company's image and standards, including branding guidelines and legal requirements, while aligning with the football-centric approach of the company.
Requirements:
2-4 years experience as a Designer, with a strong portfolio showcasing expertise in creating visually compelling video or motion graphics and photo content for social media, with a focus on football-related themes.Proficiency in industry-standard design software and tools such as Adobe Creative Suite (Photoshop, Illustrator,, After Effects, etc.).In-depth knowledge of social media platforms, their respective best practices, and the ability to adapt content to suit each platform, while incorporating football-related elements.A keen eye for aesthetics and a strong sense of visual storytelling, with the ability to create captivating visuals that resonate with the target audience, particularly in the context of football and sports.Excellent communication skills, both written and verbal, with the ability to collaborate effectively with clients, team members, and stakeholdersStrong project management skills, including the ability to handle multiple projects simultaneously and meet deadlines.A creative thinker with the ability to generate innovative ideas and concepts for social media campaigns and content, with a specific focus on football-related designs, memes, and internet culture.Proactive and self-motivated, with a passion for staying up to date with the latest design trends
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