About Discovery
Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Outputs may include but not limited to:
To lead strategic marketing initiatives that drive growth and sales across the Vitality portfolio, with a strong focus on corporate employees and financial advisers. This role combines campaign execution, stakeholder engagement, and performance optimisation to support business KPIs.
Strategic Growth & Sales Enablement
- Develop and implement marketing strategies that support acquisition and engagement within the corporate and intermediary (IFA) channels.
- Collaborate with distribution teams to align marketing efforts with sales goals and pipeline priorities
- Identify and activate opportunities to drive uptake of Vitality products through employer and adviser networks.
Campaign & Project Management
- Own the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives.
- Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer and adviser audiences.
Employer & Brand Activations
- Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.
- Manage agency and budget per activation.
- Work closely with partners and internal teams to deliver high-impact activations aligned with strategic goals.
Vitality Communications
- Manage financial adviser eDiscoverer and Adviser360 and social media communications as a strategic communication channel, improving open and click-through rates through content and format optimisation.
- Translate messaging across media formats and audience segments to ensure relevance and clarity.
Stakeholder Engagement
- Work closely with internal teams (e.g., distribution, product, CVM) and external partners to meet business needs and manage expectations.
- Build and maintain strong relationships with key stakeholders, ensuring alignment and collaboration across functions.
- Performance & Insights and use data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement
Portfolio Oversight
- Manage the Vitality growth portfolio, ensuring consistent communication and collaboration across teams.
- Drive engagement campaigns that support key business KPIs, including sales growth, retention, and reduced lapse rates through strategic marketing campaigns.
- Creative & Content Development
- Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams.
Work Experience
- Minimum of 2 – 3 years-experience in Marketing, PR or Communication
- Relevant industry experience
- Corporate experience would be advantageous
Education / Qualifications / Accreditations with Professional Body
- Minimum 3-year undergraduate degree or diploma
- Post graduate Degree
- Preferable- communication and / or marketing focused
Technical Skills or Knowledge:
- Media & Channel Expertise
- In-depth knowledge of various media channels, with a strong emphasis on digital platforms (social, email, programmatic, etc.)
- Understanding of channel-specific best practices for engagement and conversion
- Agency & Production Processes
- Experience managing agency relationships, including briefing, feedback, and approvals
- Knowledge of print and production workflows, including timelines, costings, and vendor coordination
- Communication Strategy
- Understanding of the critical elements of effective communication, including tone, clarity, segmentation, and call-to-action design
- Ability to translate complex messages into audience-relevant content
- Design & Content Tools
- Proficiency in Adobe Express and Canva for content creation and visual storytelling
- Ability to collaborate with creative teams and provide direction on design and layout
- Creative Thinking
- Strong conceptual thinking and ability to contribute to campaign ideation and innovation
- Ability to identify new opportunities for engagement and brand storytelling
- Stakeholder Management
- Proven ability to manage multiple stakeholders across business units
- Skilled in expectation setting, communication alignment, and cross-functional collaboration
- Preferred (would be advantageous)
- Simple data analysis
- Google Analytics
EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
