THE JOB AT A GLANCE
As the Marketing & Innovation Strategy Director, you will report directly to the Chief Marketing and Strategy Officer (CMSO) and be responsible for defining the strategic framework that guides our marketing, R&D, and innovation efforts. You’ll lead the charge in building and embedding marketing and innovation best practices, capability-building programs, and learning agendas that fuel category growth. Your impact will accelerate brand development, product innovation, and strategic alignment across business partnering teams.
WHAT YOU’LL BRING TO THE TABLE
WHAT WE'RE LOOKING FOR
- A commercially savvy strategist with a deep understanding of FMCG brand and innovation dynamics.
- Experience working closely with R&D and Innovation teams to shape product pipelines.
- Proven ability to align cross-functional teams behind growth-driving innovation strategies.
- Expertise in brand portfolio architecture and innovation-led brand extensions.
- A strong influencer and capability-builder who can uplift marketing and innovation skills across the business.
- Tiger Leadership Competencies – Lead Self, People, Performance, Innovation and Partnerships.
WHAT YOU WILL BE MEASURED ON
- Development and deployment of integrated brand and innovation training material.
- Execution of brand and innovation-led product extensions.
- Implementation of best practice marketing and innovation models with measurable ROI.
- Alignment between brand strategy, innovation priorities, and capability frameworks.
- Upliftment of innovation and marketing excellence across teams.
PREFERRED EXPERIENCE
- 10–15 years of brand strategy and innovation leadership within the FMCG industry.
- Experience in developing capability frameworks and learning agendas.
- Track record in embedding global best practices in marketing and innovation.
- Strong grounding in data-driven decision making and consumer-led brand building.
- Ability to translate strategic ambition into execution excellence.
QUALIFICATIONS
- Postgraduate Commercial Degree.
- MBA an advantage.
In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
Report job
