Job Summary:
The Marketing Manager takes responsibility for leading and managing all activities in support of the Group Marketing Strategy. They will be responsible for creating and implementing the marketing plan for the hospital, in alignment to the Group Marketing strategy. The incumbent will also take responsibility for General Practitioners and Specialist’s integration strategies. The Marketing Manager will be responsible for the planning of strategic programs and events that build relationships between healthcare stakeholders.
REQUIREMENTS
Minimum Requirements:
- National Diploma in Marketing or Sales essential.
- Sales related experience is advantageous.
- Stakeholder engagement experience at various levels of seniority (Manco to Exco).
- Understanding of the healthcare industry in South Africa advantageous.
- Ability to travel (own transport).
Minimum Experience:
- 3-5 years’ experience in a similar environment.
DELIVERABLES:
- Deliver a measurable Doctor-engagement strategy by engaging with medical professionals internally and externally to contribute to the revenue of the hospital.
- Conduct regular strategic General Practitioner engagement to increase referrals.
- Generate meaningful leads by identifying professionals who may meet the gap analysis profile (i.e. Doctors required) within the hospital.
- Conduct bi-annual market research and post-campaign analysis and contributes to market segmentation and strategy development.
- Lead the development and implementation of a Marketing strategy for area of responsibility.
- Meet with relevant stakeholders to review business performance and to drive outcomes.
- Create brand consistency in all marketing and advertising initiatives and manage all marketing activities and service providers.
- Interpret research data and take the appropriate focused action.
- Plan and coordinate media in order to maximize budgets on a campaign basis by using 360 degree media mix.
- Serve on planning, project management and policy making teams, as a key member of the marketing management team.
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