Key Responsibilities:
Initiate and drive Group-wide marketing opportunities
- Create market visibility to drive TFG brand leadership
- Create opportunities for collaborative campaigns across group brands
Group Marketing
- Own Integrated Marketing Calendar
- Oversee internal production and project management platforms
Corporate brand and CI
- Assist with monitoring and updating of the TFG CI usage
- Ensure TFG social media in all channels reflects the brand personality
- Assessing, Analysing & implementing corporate Sponsorships
Group Social Media & Websites
- Manage the corporate sites: TFG Limited & Careers
- Own TFG brand social pages
- Seasonal imagery and video updates management
Internal communication
- Set and enforce standard, tone and content:
- Oversee Internal communication platforms in terms of marketing content and CI application
- Drive all internal group comms
Employee brand
- Partner with TFG Recruitment to ensure TFG is well marketed to students and potential employees
Group Client responsibility/liaison
- Manage relationships with key stakeholders across the group, ensuring campaigns, events and communications are successful.
Corporate Gift cards – Brand management
- Assess, analyse and implement Corporate sales opportunities
- Manage artwork for Brand plastic gift cards
Qualification and Experience:
- A relevant undergraduate degree is highly advantageous
- 3 - 5+ years Marketing Experience
- Experience in leading a marketing team
Skills:
- Computer literate
- Good with Excel / Word / PowerPoint
- Digitally savvy
- Project Management (activations, new store openings, launches, CSI, etc.)
- Good verbal communication skills
- Good organisational &planning skills
- Commercial awareness
- Able to work independently & show initiative
- Adaptability
- Good team working skills
- Great written communication skills
- Good numerical & analytical skills
Behaviours:
- Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Organizational savvy - understands and navigates dynamics created by processes, systems, and people
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity
#LI-MS1
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
We’re the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
