The Marketing Manager ensures alignment across functions to drive demand, support business growth, and maintain a strong market presence. The ideal candidate combines strategic thinking with hands-on execution and has proven experience in a B2B or industrial sector.
1. HR Management
a. Lead and develop a marketing, which may later include subordinates, including graphic designers, content creators, and digital marketing staff, both in-house and external resources.
b. Set clear performance objectives and KPIs; conduct regular reviews and mentorship.
c. Coordinate cross-functional collaboration with product, sales, and technical teams.
2. Brand Management
a. Maintain and enhance brand identity and ensure consistency across all marketing materials and channels.
b. Act as brand custodian to enforce brand guidelines internally and with partners/distributors.
3. Marketing Strategy & Planning
a. Develop and execute the annual marketing plan aligned with company objectives and sales targets.
b. Manage the marketing budget and allocate resources efficiently across campaigns and initiatives.
c. Monitor and report on the ROI of marketing initiatives and campaigns.
4. Product Marketing & Collateral
a. Create and update marketing collateral such as brochures, datasheets, product guides, case studies, and sales kits.
b. Collaborate with product managers and engineers to translate technical features into customer value propositions.
c. Support new product launches with go-to-market strategies and material development.
5. Digital & Social Media Management
a. Oversee digital marketing initiatives including website content, SEO/SEM, email campaigns, and paid ads.
b. Manage the company's presence on social media platforms, including LinkedIn, YouTube, and others relevant to the industry.
c. Analyse digital performance metrics and optimise campaigns accordingly.
6. Events & Trade Shows
a. Plan and coordinate the company's participation in trade shows, industry conferences, and customer events.
b. Develop event strategies that align with lead generation and brand positioning goals.
7. Internal & External Communication
a. Manage PR and media relations, including press releases and editorial content.
b. Support internal communication efforts to maintain alignment on brand and product positioning.
Bachelor's degree in Marketing, Business Administration, or related field.
A postgraduate qualification (e.g., MBA or CIM certification) is advantageous.
Minimum 5–7 years of marketing experience, with at least 2 years in a management or supervisory role.
Prior experience in an OEM, industrial, or B2B technical environment is strongly preferred.
Proven ability to influence cross-functional teams, even without formal authority.
Good in-person and virtual presentation skills.
Ability to liaise with and build relationships with internal and external stakeholders.
Excellent verbal and written communication skills.
Analytical and logical.
Strategic thinking.
Initiative and problem-solving skills.
Planning and organisational skills.
Attention to detail/accurate.
Leadership skills/people management skills.
Work independently with a high degree of responsibility.
Works well under pressure and can meet deadlines.
Process driven.
Flexible/adaptable.
Teamwork skills.
People-oriented.
Interpersonal skills.
Deadline and results-oriented.
Customer-focused.
Great business acumen.
Good presentation and technical writing ability.
Advanced knowledge of Microsoft Office and Google Suite tools.
Between 3 - 5 Years
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