The Crazy Store is a leading general merchandise retailer operating 515 stores across Southern Africa. We are a profitable, privately-owned family business with 4 distribution centres in South Africa.
We seek an experienced Marketing & Promotions Director to lead brand marketing and promotional activities across our store network. This role focuses on above-the-line marketing, digital strategy, brand custodianship, and customer engagement - working closely with our group buying team who handle product procurement and selection.
Key Responsibilities:
Above-the-Line Marketing
- Develop and execute advertising strategies across traditional media (print, radio, tv, outdoor)
- Manage leaflet creation, distribution strategy and effectiveness
- Coordinate media buying and agency relationships
- Ensure consistent brand messaging and price point communication
Digital Marketing & Brand Management
- Lead digital marketing strategy including website, social media
- Oversee brand custodianship and visual identity consistency
- Manage online customer engagement and digital customer acquisition
- Drive digital transformation initiatives aligned with retail trends
Below-the-Line & Sponsorships
- Develop and manage sponsorship strategies and partnerships
- Create experiential marketing and event-based promotions
- Manage community engagement and CSR marketing initiatives
Analysis
- Conduct post-campaign analysis and ROI measurement for all marketing activity
Customer Care
- Oversee customer care department, customer feedback systems and response protocols
- Drive customer retention and loyalty program development
Team Leadership
- Lead marketing team
- Establish clear processes for campaign development and approval
- Coordinate with production/merchandise team on campaign integration
Essential Requirements:
Marketing Experience
- Senior marketing role experience required
- Experience in retail preferred with focus on physical stores
- Proven track record in multi-channel marketing campaigns
- Brand management experience, development of brands and custodianship.
- Demonstrated success in digital marketing strategy and execution
Leadership & Management
- Proven ability to lead and develop marketing teams with a customer centric approach
- Experience in managing external agencies and vendor relationships
- Strong budget management and ROI optimization skills
- Excellent cross-functional collaboration abilities
Analytical Skills
- Strong analytical mindset with experience in pre and post campaign measurement, including product selection for marketing and relevant quantity of product for a successful campaign
- Comfort with marketing metrics, customer analytics, and reporting
Preferred Qualifications:
- Marketing degree or equivalent professional qualification
- Previous retail marketing experience in Southern African market
- Customer service or customer experience background
Personal Attributes:
Passionate, energetic with a willingness to "live the brand"
- Strategic thinker with strong execution capabilities
- Brand-focused with attention to consistency and quality
- Collaborative approach to working with all departments
- Strong communication and presentation skills
- Adaptable to fast-paced retail environment
Key Relationships:
- Reports to: Retail MD
- Direct reports: Marketing, Customer Care and Promotions teams (12 staff)
- External: Advertising Agency, sponsorship partners and CSR partners
Compensation and Benefits:
- Competitive salary and benefits commensurate with experience
- Performance-based incentives tied to marketing effectiveness
Correspondence will only be entered into with candidates who reach the short list. Should we not contact you within two weeks from the closing date, please consider your application as unsuccessful.
