Media Strategist & Account Manager

Job Description:

Specific responsibilities

• Build and maintain strong relationships with his/her respective brand client teams.
• Have a deep understanding of ABInBev’s business and each brand within his/her portfolio.
• Manage the overall day-to-day media activity of the brands in his/her portfolio.
• Based on client briefs, compile high quality, innovative media strategies (traditional + digital).
• Encourage collaboration with relevant Dentsu partner agencies, eg. Dentsu Creative.
• Manage output across all Dentsu partner agencies and integrate seamlessly.
• Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
• Agree on and then track / monitor KPIs, ensuring that these are met.
• On approval of strategies, brief media planner to compile campaign schedules.
• Oversee approval of schedules and ensure accurate buying briefs.
• Do monthly flow plan checks and address over-/underspends.
• Continuously look for and present proactive media ideas to the brand teams.
• Evaluate media proposals and make recommendations to client accordingly.
• Put together insightful post campaign reports, including recommendations for future campaigns.
• Together with the insights division, drive competitive brand reviews when / if required.
• Assist the buyer in chasing creative material, when and if required.
• On a weekly basis, communicate accurate account status to client and internal team.
• Support the BUD / Hub in providing portfolio related information when / if required.
• Assist the finance team in resolving invoice queries.

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