- Strategy
- Johannesburg, South Africa
- Publicis Groupe
- Intermediate
- Hybrid
- 6/8/2025
- 111618
Overview
We are seeking an experienced and motivated Out-of-Home (OOH) Specialist to join our dynamic team. The ideal candidate will have a strong understanding of the OOH advertising landscape, including both traditional and digital formats, and possess the skills to develop and execute successful OOH campaigns. This role involves collaborating with clients, managing projects, and leveraging data to optimize campaign performance.
Responsibilities
- Campaign Strategy and Development:
o Develop and execute innovative OOH advertising strategies tailored to client objectives and target audiences.
o Collaborate with clients and internal teams to create compelling and effective campaign concepts.
o Analyse market trends and consumer behaviour to inform campaign strategies and recommendations.
- Client Management:
o Serve as the primary point of contact for clients, providing exceptional service and addressing any concerns or needs.
o Present campaign proposals, performance reports, and strategic recommendations to clients.
o Build and maintain strong client relationships to ensure satisfaction and repeat business.
- Project Management:
o Oversee the end-to-end execution of OOH campaigns, including coordination with vendors, media owners, and creative teams.
o Manage campaign budgets, timelines, and deliverables to ensure successful and timely completion.
o Monitor campaign performance and adjust as needed to optimize results.
- Technical Expertise:
o Utilize industry-standard tools and software to manage and analyse OOH campaigns.
o Stay updated on the latest OOH technologies, including digital billboards, programmatic advertising, and data analytics platforms.
- Data Analysis and Reporting:
o Analyse campaign performance data to measure effectiveness and ROI.
o Prepare and present detailed performance reports, including insights and recommendations for future campaigns.
- Market Research:
o Conduct research on market trends, competitor activities, and industry developments to stay ahead of the curve.
o Use research findings to enhance campaign strategies and provide valuable client insights.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in OOH advertising or a related field.
- Proven track record of successfully managing OOH campaigns and client relationships.
- Strong understanding of both traditional and digital OOH media formats.
- Proficiency in data analysis and reporting, with experience using relevant software tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Strong organizational and project management skills, with attention to detail.
Preferred Qualifications:
- Experience with programmatic OOH advertising and digital billboard technologies.
- Familiarity with media planning and buying processes.
- Advanced proficiency in data visualization tools and analytics platforms.
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