Online Assessment Link:
https://www.ondemandassessment.com/link/index/JB-F85ZQX3UG?u=186706
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Why This Role Is Brilliant for You
You’ll be joining a smart, fast-moving team spread across London, Dubai, Mumbai, and more—each member entrepreneurial, ambitious, and allergic to mediocrity.
You’ll work across multiple luxury brands in interiors, lifestyle, and e-commerce, crafting campaigns that command attention from the likes of The Guardian, BBC, and Architectural Digest.
You’ll have the freedom to build and run PR strategies that go beyond fluff—focusing on real data, real insights, and real results.
What You’ll Be Doing
1. Campaign Strategy & Execution
- Develop, pitch, and execute standout digital PR campaigns rooted in proprietary data.
- Create survey-based, industry-specific reports designed to appeal to high-authority publications.
- Work with our in-house design and SEO teams to ensure every campaign delivers both coverage and backlinks.
2. Research & Data Analysis
- Identify trends in luxury interiors, lifestyle, and HNW consumer behaviour.
- Design surveys targeted at our proprietary interior designer database, with questions crafted to surface unique insights.
- Analyse raw data, translate it into press-ready statistics, and extract story-worthy angles.
- Create supporting data sheets, tables, and charts with a journalist’s eye for clarity and impact.
3. Media Outreach & Relationship Building
- Research and maintain a hit list of 200+ top-tier publications across luxury lifestyle, design, interiors, and business.
- Identify key journalists, understand their content preferences, and tailor pitches accordingly.
- Write compelling, data-led pitches that position FCI and its affiliated brands as an essential media resource.
- Follow up, nurture relationships, and stay front-of-mind for future features.
4. SEO & Performance Reporting
- Track backlinks and media placements using tools like Ahrefs, SEMrush, and Google Analytics.
- Report on campaign success, drawing actionable insights to refine future strategies.
- Collaborate closely with our SEO team to ensure all campaigns contribute to domain authority and organic visibility.
What You Absolutely Must Have
- A minimum of 7 years' digital PR experience for international brands.
- A proven track record of securing backlinks and placements in top-tier global media outlets.
- Expertise in designing surveys, analysing data sets, and extracting technical insights journalists want.
- Strong command of data visualisation, including the ability to brief designers on impactful charts, tables, and infographics.
- Excellent written communication skills with the ability to turn raw numbers into compelling copy.
- Experience with Muck Rack, Cision, HARO, and similar media tools.
- A confident grasp of SEO principles and their relationship to digital PR strategy.
Bonus Points
- Background in luxury interiors, architecture, or design.
- Previous work on content hubs, digital magazines, or large-scale editorial partnerships.
- Knowledge of CMS platforms like WordPress or Webflow.
What You’ll Love About Working Here
- A chance to shape the global perception of a luxury brand with ambition and bite.
- The freedom to pitch bold ideas and the support to bring them to life.
- A fully remote setup with a collaborative, international team that actually gets things done.
Job Type: Full-time
Pay: R7 000,00 - R10 000,00 per month
Experience:
- Digital PR for international brands: 7 years (Required)
