Job Advert Summary
Eduvos is looking to employ a Regional Customer Relationship Manager to support and oversee our Tygervalley and Mowbray campuses. The successful candidate must be based at either the Tygervalley or the Mowbray campus.
Position Type:
Permanent
Pupose of the role:
To drive regional strategy and execution of school engagement, data collection, and long-lead conversion initiatives. This role oversees a team of Customer Relationship Leads or Marketers across multiple campuses, ensuring segmentation strategy, customer experience, and national objectives are effectively localized and delivered.
Minimum Requirements
Qualifications / Education / Certification
- Bachelor’s degree in Business, Marketing, or related field (required).
- Professional certifications in CRM, Event activation, Education Marketing, or Leadership (advantageous).
Experience
- At least 6 years’ experience in a sales or marketing leadership role. Proven team management experience (
- 8 team members).
- Prior exposure to the higher education sector.
- Strong record in lead generation, pipeline development, and strategic account management.
Unique Work Conditions
- Regular travel between campuses and schools.
- Own transport and valid driver’s licence required.
- Flexibility to work evenings/weekends as needed.
Duties and Responsibilities
Customer Relationship Management
- Drive regional strategy for school engagement and data collection.
- Manage execution of national segmentation strategy (Grades 9–12).
- Identify and nurture key strategic school partnerships in regions.
Lead Generation and Pipeline Development
- Ensure lead quality, quantity, and application conversion from pre-enrol campaigns.
- Align all CRM efforts with campaign timing and intakes.
- Collaborate with Marketing and Sales on cross-functional initiatives.
Team Development and Performance
- Lead and mentor CRM staff to achieve targets and uphold engagement quality.
- Conduct regular performance reviews and implement growth plans.
- Promote a service-driven, student-focused culture.
System Utilisation
- Ensure optimal use of CRM systems for tracking, segmentation, and forecasting.
- Monitor data hygiene, entry standards, and reporting accuracy.
- Identify system training needs and close gaps proactively.
Stakeholder Engagement
- Build and maintain relationships with internal stakeholders (e.g., Sales, Academics, Finance).
- Oversee external engagements with schools, sponsors, and feeder institutions.
- Lead collaboration efforts on regional events and national activations.
Governance and Compliance
- Ensure adherence to organisational standards and policies.
- Drive audit readiness, ethical conduct, and brand consistency.
- Manage budget utilisation for regional CRM activities.
Deliverables / KPAs
- Regional lead and pre-enrol targets met or exceeded
- Implementation of segmentation strategy with measurable reach
- Documented coaching and development of CRM staff
- High-quality engagement logs and event feedback
- Timely submission of forecasts and CRM reports
- Strong stakeholder feedback and school relationship health
Budgets
Manage regional CRM budgets, including forecasting and tracking.
Planning
- Develop school engagement and segmentation plans per term.
- Align regional CRM plans with academic and national sales calendars.
Execution Monitoring
Implement activity tracking, quality audits, and corrective actions as needed.
Reporting
Prepare and submit regional CRM performance and market insight reports.
Workflow / Alignment / Silos
Coordinate across sales, marketing, and campus ops to ensure alignment with Eduvos strategy.
Problem Solving and Decision Quality
- Address regional escalations, complaints, and process inefficiencies.
Resourcing and Capacity Management
- Manage team workload, travel logistics, and infrastructure needs.
Operational Efficiency
- Standardise school engagements, value-add implementation, and CRM practices.
Governance and Risk Management
- Comply with all policies and mitigate reputational and data risks.
Strategy Alignment
- Link regional plans to enrolment, conversion, and brand awareness goals.
Talent Acquisition, Selection, Onboarding
- Recruit, onboard, and embed new CRM team members effectively.
Individual Performance
- Set objectives, conduct reviews, and implement corrective actions.
Succession / Bench Strength
- Build CRM leadership capacity and future team pipeline.
Training & Development
- Provide ongoing professional development and performance coaching.
Culture and Climate
- Promote high morale, collaboration, and student-centricity.
- Drive high quality and performance standards.
Change Capability
- Lead change readiness, resilience, and adoption across CRM teams.
Functional and Behavioural Competencies
Functional Competencies
- Deep understanding of CRM and segmentation strategy.
- Event planning and execution.
- Analytical and reporting skills using CRM tools.
- Excellent stakeholder engagement and presentation skills.
Behavioural Competencies
- Strategic, collaborative, and outcome-focused.
- Excellent communicator and motivator.
- Proactive problem solver and innovator.
- Values-driven, resilient, and growth-oriented.
