Regional Senior Marketing Manager Arts

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Regional Senior Marketing Manager Arts

The Role:

Working closely with the Senior Marketing Manager (in the relevant sector), the purpose of this role is to help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.

Main accountabilities but not limited to the following:

Sector/Subject Expertise

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis

Brand and Market Positioning

• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
Keeps abreast of the latest developments and trends in marketing, and in the wider sector.

Consultancy, analysis & problem-solving

• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
Applies analytical approaches to identify and assess new opportunities for marketing activity.

Strategy and Planning

• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management

• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

Relationship & stakeholder management

• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

Requirements of the role:

• A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
• Experience in the cultural, education or charitable sectors
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
Experience of effective campaign evaluation

Desirable:

• Postgraduate or Masters level marketing or business qualification
• Experience in a global organisation
• Experience in the cultural, education or charitable sectors
Experience in content commissioning

Closing Date: Applications will close at 23:59 on 3 August 2025 South Africa Time / 22:59 UK Time

You must have the legal right to work in the country at the time of application.

Mobility / relocation / visa sponsoring support will not be provided.

Important Information:

Department: Marketing

Contract Duration: Two (2) Years Fixed Term

Pay band: 7
Locations: Open to candidates based in Ethiopia, Ghana, Kenya, Nigeria, South Africa, and Zambia

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]