Growth Resourcing is on the lookout for a talented and experienced Senior Copywriter to join our creative team. As a key member of our marketing department, the Senior Copywriter will be responsible for crafting compelling narratives and content that resonate with our target audience and elevate our brand presence in the market. This role requires a deep understanding of various industries, a knack for storytelling, and the ability to translate complex ideas into clear, engaging messaging. The ideal candidate will work closely with our marketing strategists, designers, and other content creators to develop campaigns that not only capture attention but also drive action. Your expertise in SEO, content marketing, and consumer psychology will help shape our voice and positioning in the industry, ultimately supporting our goal of driving customer engagement and loyalty. If you're passionate about creating impactful content and are ready to take ownership of significant projects, we invite you to bring your experience and creativity to Growth Resourcing.
Responsibilities
- Develop creative and high-quality copy for a variety of platforms, including websites, blogs, social media, and email campaigns.
- Collaborate with cross-functional teams to ensure consistency in messaging and alignment with marketing strategies.
- Conduct thorough research to stay informed about industry trends, competitor activities, and audience preferences.
- Edit and proofread content to ensure clarity, accuracy, and adherence to brand guidelines.
- Optimise content for search engines and implement best practices for SEO.
- Analyze content performance metrics and make recommendations for improvement.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of professional copywriting experience, with a portfolio showcasing diverse writing samples.
- Strong understanding of digital marketing and content strategies.
- Excellent written and verbal communication skills with keen attention to detail.
- Proficiency in SEO best practices and knowledgeable about analytics tools.
- Creative thinking and an ability to generate original ideas that capture the audience's interest.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Experience in writing for various industries is a plus.
