Senior Digital Copywriter

WBWR is a global digital experience agency focused on innovation and empathy. Our dynamic

team spans South Africa and Europe, bringing together diverse talents from renowned

universities, agencies, and technology realms. Since 2014, we have provided transformative

digital branding and marketing services that convert. Our commitment to boundless creativity,

collaborative exploration, and results-driven approaches sets us apart in the digital industry. We

work with amazing clients like Under Armour, Crocs, Birkenstock, Vans, Ted Baker and many

others.

ROLE DESCRIPTION:

This is a full-time, on-site role as a digital copywriter at WBWR, located in Somerset West. As a

Copywriter, you will create engaging and impactful marketing copy, write and edit content,

develop new brand voices, and contribute to digital marketing initiatives. Your day-to-day tasks

may include crafting persuasive advertisements, creating compelling brand narratives, and

optimising content for various marketing channels.

RESPONSIBILITIES:

• Develop high-quality, SEO-optimised content for e-commerce websites, including

product descriptions, category pages, landing pages, and blog posts.

• Create engaging and persuasive copy for digital marketing campaigns, including email

newsletters, social media ads, and PPC campaigns, to drive traffic and conversions.

• Collaborate with cross-functional teams, including designers, marketers, and developers,

to ensure brand consistency and alignment with marketing objectives.

• Conduct thorough research on industry trends, consumer behaviour, and competitive

landscape to inform content strategy and messaging.

• Tailor content to target audience demographics, preferences, and pain points, utilising

data-driven insights to optimise performance.

• Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and

style guidelines.

• Stay up-to-date with the latest trends and best practices in e-commerce marketing and

copywriting, continuously refining skills and techniques.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, English, or related field.
• Proven experience (5 years) as a marketing copywriter within a digital marketing agency,

focusing on e-commerce marketing on all channels.

• Exceptional writing skills with a keen eye for detail and a mastery of grammar,

punctuation, and syntax.

• Strong understanding of SEO principles and best practices for content optimisation.
• Proficiency in crafting persuasive copy that drives action and conversion across various

digital channels.

• Ability to work independently and collaboratively in a fast-paced environment, managing

behaviour.

BENEFICIAL:

• Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with

product listing optimisation.

• Experience writing for paid media, organic social media and SEO.

WHAT WBWR OFFERS:

• A dynamic and inclusive work environment.
• Opportunities for professional growth and skill development.
• Competitive compensation packages.
• Exciting projects with leading brands and businesses.