We at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.
Live Y’ello
• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion
MTN is entering a new phase in its lifecycle. With the launch of its new strategy, Ambition 2025, the business is furthering its evolution from “telco”, to “tech-co.” The sharp focus on operational and commercial excellence has become increasing critical for success during this evolution. The urgency for change has become more heightened amidst increased competitive intensity across all markets in which MTN operates. The Senior Manager must therefore ensure the success in her/his role in context of:
- Rapidly changing ICT environment
- The geographic complexity of MTN’s footprint across Africa and the Middle East
- Driving growth through business intelligence and standardization to maximize business impact
- Management of customer and supplier expectations
- Enhance MTN position as a leading network and system provider
- Constant dynamics and local challenges in the economic, regulatory, and legal environments
Sales Strategy Development and Alignment
• Lead the design and continuous refinement of the Group sales strategy, ensuring alignment with overall business objectives and market dynamics across OpCos.
• Proactively monitor and analyse market trends, competitive challenges, and technological advancements across our footprint and globally to identify potential opportunities and threats
• Work closely with Group Commercial, Marketing, and Technology teams to translate commercial strategy into executable sales plans for different markets.
• Benchmark and analyse best-in-class global and regional sales practices to inform strategy design.
• Translate the Group Strategy into a clear and actionable roadmap with defined KPIs and milestones for in-country execution
• Ability to use data analytics tools to inform sales strategy, segment targeting, and performance interventions.
OpCo Engagement and Support
• Act as the Group liaison for sales capability development and performance optimization across all OpCos.
• Coordinate structured engagements with OpCo sales leaders to assess execution gaps and support local strategy refinement.
• Drive implementation of localization of group strategies to reflect customer, competitive and regulatory nuances of each market.
Capability Development and Enhancement
• Design and deploy group-wide sales capability playbooks and frameworks including tools, processes, and performance standards.
• Oversee the rollout of digital sales platforms, CRM tools, and automation initiatives to drive frontline productivity and customer engagement.
• Act as a central point of expertise, developing and disseminating group-wide best practices, frameworks and key capabilities across all Opcos.
Sales Transformation and Innovation
• Drive transformation initiatives to modernize the sales function, including migration to omnichannel models and integration of digital sales capabilities.
• Pilot innovative sales models tailored to underserved, hyper-competitive and high-growth customer segments.
• Collaborate with technology and product teams to enable the commercialization of new services and offerings.
Governance, Compliance and Stakeholder Engagement
• Ensure all sales-related activities comply with group policies, local regulations, and ethical standards.
• Lead the development of standardized sales operating procedures, KPIs, and incentive structures across the Group.
• Present strategy updates and performance reviews to Group Executives, Committees and Senior management as required.
• Build strong collaborative relationships with Group and OpCo-level functions including Marketing, Finance, Technology, Customer Experience, and HR.
Education:
• 4 year Bachelor’s Degree in Business, Marketing, Economics, or a related field (Essential)
• Master’s Degree in Business Administration (MBA) or equivalent postgraduate qualification (Preferred)
• Relevant certifications in Strategy, Sales Leadership, or Digital Transformation (Advantageous)
Experience:
• Minimum of 8 -10 years’ experience in commercial strategy, sales transformation, or business development, preferably within a multinational or telecoms/FMCG, with at least 5 years in a strategic or sales leadership role.
• Proven track record in developing and implementing commercial and go-to-market strategies, sales transformation and channel management (retail, distribution, digital), across multiple markets
• Familiarity with data-driven sales performance management, KPI frameworks, commercial reporting tools and dashboards
• In-depth understanding of consumer and business behaviour in Sub-Saharan Africa, including mobile money, prepaid models, data adoption and digital inclusion
• Demonstrated success in capability development, sales enablement, and performance optimization
• Experience working across cross-functional teams including Marketing, Technology, and Finance
• Strong understanding of digital sales platforms, CRM systems, and sales automation tools
• Exposure to working in emerging markets and multicultural environments
Competencies:
• Strategic Thinking: Ability to design and translate high-level commercial strategies into actionable plans
• Commercial Acumen: Strong grasp of sales and marketing dynamics, revenue levers, and competitive positioning
• Analytical Skills: High proficiency in market analysis, benchmarking, and performance evaluation
• Collaboration & Influence: Skilled in engaging and aligning stakeholders across Group and OpCo levels
• Execution Excellence: Focused on operationalizing strategy with clear KPIs, tracking, and performance management
• Digital Fluency: Familiarity with digital tools, omnichannel sales models, and technology-driven innovation
• Change Leadership: Ability to lead transformation initiatives and embed new ways of working across diverse teams
• Communication: Strong written and verbal communication skills, with executive presence and presentation capability
