The Social Media Coordinator plays a critical role in ensuring consistent brand representation, rapid response to trends, and continuous performance tracking across channels. This role is responsible for content scheduling, community management, influencer coordination, paid media agency briefing and performance reporting—enabling Relay Jeans to remain culturally resonant and conversion-driven in an always-on digital environment.
Given the fast pace of the fashion industry and the ever-changing nature of social platforms, a dedicated Social Media Coordinator ensures we’re not just visible, but impactful—delivering content that inspires, engages, and drives sales.
Key Responsibilities:
- Daily management of all social media platforms (Instagram, TikTok, Facebook, etc.)
- Content planning, creation briefing, and scheduling aligned to Relay Jeans campaigns
- Community management – moderating comments, DMs, and customer engagement
- Influencer campaign support and coordination
- Weekly performance tracking and insights reporting
- Collaboration with digital, marketing, and merchandise teams to align on strategy
Qualification & Experience:
- Degree or diploma in Marketing, Media, Communications, or a relevant field.
- 1–2 years’ experience in social media or community management.
- In-depth understanding of scheduling tools (e.g., Hootsuite, Meltwater, Meta Business Suite).
- Basic understanding of paid media strategy and performance metrics.
- Proven ability to work under pressure and in fast-paced environments.
- A genuine interest in fashion, youth culture, and digital innovation.
Skills:
- Strong copywriting and storytelling skills tailored for digital platforms.
- Excellent communication and time-management skills.
- Meta Business Suite
- TikTok Business Manager
- Instagram Creator Tools
- Canva / Creative Briefing Platforms
- Excel / Google Sheets (for reporting)
- Monday.com / Project Management Tool
Behaviours:
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Customer Focus - understands, anticipates, and meets the needs and expectations of customers
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
#LI-AS1
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
We’re the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
