The Poetry Digital Marketing team is in search of a culture and brand fit Social Media Coordinator to join their team to take ownership of the day–to–day creation, implementation & rolling out of all relevant social media content & conversations across Facebook, Instagram & TikTok. The role will require the candidate to work effectively across multiple teams, including some external partners, to proactively & creatively deliver on monthly social media content plans that excite the Poetry community while achieving the relevant business objectives.
It's important that we find individuals who are a great fit for our business. The ideal candidate will be a team player, have a high attention to detail and enjoy working in a fast-paced and high-pressure environment. This is a fast-changing role with evolving expectations, and we are looking for someone who has a natural aptitude for social media and problem-solving capabilities to push the digital boundaries. We're looking for people who embody our values of Trust, Innovation & Passion and aren't afraid to challenge the status quo.
Key Duties
- Day-to-day curation & deployment of required social media content across (but not limited to) Facebook, Instagram + TikTok.
- Ideate & coordinate small scale digital content productions with the support of both internal & external teams in support of the brands’ low-fi & relatable content strategy.
- Compile monthly content calendars, alongside the broader brand & merchandise teams, to be executed across but not limited to Facebook, Instagram & TikTok.
- Conceptualize & brief all digital content requirements into the design studio in accordance with agreed lead times.
- Work closely with Community Managers & Customer Service to actively seek out and act on engagement opportunities within our online communities.
- Leverage & incentivize user generated content on our channels through the ideation & execution of competitions, giveaways or potential brand partnerships.
- Stay ahead of social media trends, seamlessly integrating emerging engagement tactics into content strategies.
- Deliver a monthly Social Media report, highlighting channel performance and key insights.
Knowledge, Experience & Qualifications
- At least 2 years’ experience in a similar position
- Matric and related tertiary education in digital content/marketing
- Ability to manage social media platforms (Facebook, Instagram & TikTok) is essential
- Experience with editing platforms such as CapCut, Canva & Adobe premier is advantageous.
- Domain knowledge in retail, online advertising and eCommerce with strong affinity to Fashion, interiors & the Poetry brand.
Competencies
- Goal oriented, self-motivated & reliable – must be able to work independently with minimal supervision
- Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
- Ability to work and build relationships cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
- ‘Can do’ positive attitude – eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about social media, digital content, eCommerce and retail.
Individual needs to be able to commute to shoot locations, stores & head office on a regular basis.
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.
