Role Summary:
The Social Media Manager is responsible for the execution of social media jobs against brand strategy. Core to the role is taking briefs from client and working with internal teams (client service, creative, production, strategy, PR etc.) and external suppliers (media and/or platform partners) to plan and execute work on social media platforms effectively. You will be mentored and supported by senior social media specialists, and business unit directors.
The ideal candidate for this role has a marketing / agency background, has enthusiasm for the retail industry and is passionate about great content that works. They would need to have superior presentation and communication skills and proven hands-on experience managing social media content for brands. They would also need stay on top of latest social media trends, interpret data and reports, and apply these insights to the client’s campaigns. In summary, they would need to apply their growing expertise in social media to the work we do for our clients.
Responsibilities:
Client Service
- Establish and maintain relationships with clients. Build trust through ongoing thought leadership in social media.
- Manage creative briefs, client feedback and delivery of content.
- Plan, create timelines, update status, manage deliverables and expectations.
- Set up, manage, conduct, and contact report on client presentations.
- When necessary, assist with the administration of cost estimates and billings thereof.
- Manage user security and access to clients’ accounts / tools / reports / dashboards.
Strategic Thinking
- Collaborate and contribute on Social Media proposals for:
- Planned and ad-hoc activity.
- Online listening, trend sourcing, outreach & tactical response
- Channel health or emerging channel creation
- Ideation, workshops, brainstorms etc.
- Contribute to mentoring junior staff members.
- Contribute to Influencer Marketing and Content Marketing efforts.
- Regularly update teams / clients on current and emerging landscape trends, competitor activity and latest news
Content & Channel Planning
- Work closely with client & wider client service team to create, manage and maintain social content and/or communication calendars.
- Conduct regular research to monitor clients, consumer, influencer, competitor, industry, and social landscape/trends activity.
- Ensure each individual channel has clarity on plans, actions, responsibilities, and social posting schedule with best practice in mind.
Content & Channel Administration
- Assist and/or manage the production of content on social jobs.
- Ensure collaboration with creative, paid media and other relevant departments for effective execution of work.
- Scheduling & deactivation of content across channels.
- Ensure effective searchability / tracking / tagging across content.
- Manage client’s creative content bible.
- Be an advanced user in all tech and tools relevant to your role.
- Ad hoc community management as-and-when required.
Content & Channel Performance Management
- Work closely with Strategy department to ensure effective integration of efforts.
- Assist with Channel, Content, Campaign and Health Audits / Reporting
- Assist with Benchmark, Review, Live Listening and ROI Reporting
- Conduct regular performance checks & ensure escalations/recommendations are made timeously.
- Manage Creative Identity of Channel, Content, Templates and Spec sheets.
Department Integration:
Establish and manage relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. You’ll need to be able to collaborate and partner in any relevant exercises.
This is including but not limited to:
- In-House Departments
- Social Media Platforms
- Paid Media Agencies and/or Publishers
- Influencer Management
- Online Listening & Reputation Management
- Content Marketing & Production
- Technology Development (AR, VR or AI)
- Emerging technology etc.
Job Requirements:
- Relevant degree in advertising, marketing, social media, communication science or equivalent
- Work experience in Social Media and/or Agency Environment
- Experience in the fundamentals of classical and digital marketing
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Excellent interpersonal skills
- Public speaking and presentation skills is beneficial.
- Self-motivated, hard-working and eager to learn attitude.
- Highly organised, strong attention to detail, deadline driven, ability to problem solve and confident in a fast-paced environment.
- Deep understanding of the various social media and emerging marketing channels
- Experience with retail brands is beneficial.
- Valid, driver's licence and own transport.
Technical skills/knowledge:
- Comfortable with MAC, Microsoft Office, and Google products
- Proactive Social Certifications - Intermediary to Advanced
- Advantageous: Google Analytics Academy Certification or other online training for social media platforms / analytics also acceptable
- Social Media content management platforms (HootSuite, Falcon Social or similar)
- Social Media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)
- Understanding and implementation of tracking and/or delivery for paid media campaigns
- Influencer Management & Reporting Platforms (Stellar, Humanz or similar)
