We are looking for a highly experienced and detail-oriented Social Media Manager to lead the content strategy, execution, and performance of three dynamic brands across multiple international markets. This role requires a sharp eye for detail, creative agility, and exceptional organisational skills to manage content calendars, collaborate with influencers, and maintain brand consistency across platforms and regions.
Duties and Responsibilities:
- Strategy & Planning
- Develop and implement comprehensive, multi-brand social media strategies aligned with broader marketing goals
- Create and maintain long-term content calendars per brand, tailored to each country’s cultural and consumer landscape
- Lead quarterly and monthly content planning with internal teams and external partners
- Stay up to date with trends, platform updates, and competitor activity to inform planning
- Content Management
- Oversee end-to-end content production (briefing, approvals, scheduling, publishing)
- Ensure content is aligned to brand tone, design standards, and local market sensitivities
- Collaborate closely with the creative, design, and copy teams to ensure consistent visual and messaging quality
- Influencer Marketing
- Identify, onboard, and manage influencer partnerships across regions
- Develop influencer briefs and contracts, track deliverables, and monitor ROI
- Build and nurture relationships with micro and macro influencers relevant to each brand and market
- Performance Monitoring & Reporting
- Monitor platform insights and campaign performance across all regions and brands
- Generate weekly and monthly performance reports with actionable insights
- Continuously test, learn, and optimise content formats and strategies for engagement and reach
Requirements:
- 5+ years’ experience in social media management, ideally across multiple brands and markets
- Proven track record of team management
- Proven track record of delivering high-performance content and influencer campaigns
- Excellent understanding of key platforms (Meta, TikTok, Instagram, YouTube, X, LinkedIn) and their regional nuances
- Exceptional attention to detail – nothing slips through the cracks
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