We are looking for a skilled and versatile Social Media Specialist to support and grow the digital presence of senior GIC executives. This role is key to positioning the executives as a credible voice and thought leader in the infrastructure and construction industry through engaging, consistent, and high-quality content across digital platforms.
The ideal candidate is a sharp content creator with strong storytelling ability, excellent English writing skills, and an eye for detail. You’ll need to be confident producing multimedia content—photos, videos, and written copy—often on the move. This is a hands-on, creative role with opportunities to learn, grow, and make an impact.
Key Responsibilities
Content Creation & Strategy
- Develop, plan, and execute social media content (text, images, video) across multiple platforms, ensuring it aligns with brand voice and company goals.
- Build and maintain a forward-looking content calendar.
- Write and edit opinion pieces, short articles, blogs, captions, and video scripts.
- Repurpose content across channels to maximise visibility and engagement.
Audience Engagement
- Interact with followers, respond to comments/messages, and foster an engaged online community.
- Address customer service issues when appropriate and track public sentiment.
Campaign Management
- Create and implement organic and paid social media campaigns to support brand awareness, engagement, and acquisition goals.
- Ensure campaign content reflects the executive’s tone, values, and positioning as a thought leader.
Performance & Analytics
- Track and report on social media KPIs and campaign performance.
- Use insights to refine strategies and improve future content.
On-the-Move Content Support
- Travel with the executive as needed to document events, appearances, and interactions.
- Capture and publish real-time, high-quality visuals and videos.
- Adapt quickly and work under pressure in dynamic environments.
Collaboration
- Work closely with the executive’s office, marketing, PR, design, and customer care teams.
- Coordinate with external partners, media, and influencers.
- Ensure alignment between the executive’s personal brand and GIC’s overall messaging.
Requirements
- 3–6 years' experience in social media management, executive communications, or content strategy.
- Excellent command of written English, with strong editing and storytelling skills.
- Proven ability to shoot, edit, and publish photo and video content independently.
- Solid grasp of social media trends, digital platforms, and analytics tools.
- Comfortable working under pressure and adapting quickly to changing priorities.
- Confident engaging senior stakeholders and representing a high-level brand.
- Must reside in Gauteng, preferably in Centurion, Pretoria, Midrand or Johannesburg.
