JOB DESCRIPTION
ASSISTANT BRAND MANAGER
01.
JOB OVERVIEW
The job overview gives a brief summary, explaining why this role exists and what the job aims to achieve and deliver.
The Assistant Brand Manager works under the guidance and coaching of the Brand Manager /Senior Brand Manager to deliver exceptional results for the Brand through brilliant execution of local plans aligned to the Brand Strategy.
02.
LEVELS OF AUTHORITY
Levels of authority explain, amongst others, the signatory and authorisation power within the scope of the job. This is divided into financial, people, business process and other matters.
FINANCIAL
Shared responsibility for the NSV on the brand managed.
PEOPLE
None
BUSINESS PROCESS
Purchase order requisitions and receipting according to S404.
Daily, weekly and monthly tracking/management of the Brand Building budget.
Understanding of the project management process to ensure successful delivery of innovations and renovations.
OTHER
03.
RELATIONSHIPS
This section describes all internal and external relationships of this position. It briefly describes the influence and frequency of such.
INTERNAL RELATIONSHIPS
Marketing, R&D (Regulatory, Nutrition, Innovation), Sales including Trade Marketing, Demand planning, Finance, Supply Chain including Procurement and Supply planning team.
EXTERNAL RELATIONSHIPS
Agency partners (advertising, media, digital, promotions, packaging and brand PR).
04.
KEY PERFORMANCE AREAS AND INDICATORS
Key performance areas are basically main groups of activities that are performed. In other words, the KPA’s stress the end results. The indicators indicate how these activities are measured.
KPA
KPI
A
- Assist the Brand Manager/Senior Brand Manager in the preparation of the annual volume and investment plan for the brand. On an ongoing basis, monitor and review this plan to ensure performance vs. objectives and efficient use of resources to achieve the established goals. Feedback the performance to the Brand Manager / Senior Brand Manager as needed.
- Lead the development and execution of Renovation/Innovation launch plans in market, as approved by the Region (also taking it through stage gate process .
- Assist the Senior Brand Manager / Marketing Director / Regional Insights manager to execute local research projects (liasing with local design agencies, arranging samples via approved health and safety measures).
- Assist with the administration of the day-to-day business processes for the brands to ensure effective and efficient business management (e.g. budget management, forecasting)
- Ensure sign off and archiving of all marketing materials as per auditing and local requirements. Under the direct guidance of the Brand Manager / Senior Brand Manager brilliantly execute the agreed calendar of business building activity for the brand locally, in order to deliver the annual country plan
- Work closely with Marketing Services / Brand Manager / Senior Brand Manager to develop plan ideas and materials as agreed via the integrated business planning process on allocated brands and where appropriate adapt Regional/Global communication for the local market, .
- Under the direction of the Band Manager / Senior Brand Manager assist with brand analysis as required – responding to data requests as required.
- Work closely with Trade marketing, and Sales to ensure effective execution of actions at point of sale.
05.
DIMENSIONS, EDUCATION & RELEVANT YEARS JOB RELATED EXPERIENCE
This section describes necessary levels of education, experience, dimensions (skills) and management training necessary for acceptable performance in the position.
EDUCATION & RELEVANT YEARS JOB RELATED EXPERIENCE
A degree and/or diploma in Business studies / Marketing, coupled with 1 - 2 years experience in a marketing, research or R&D environment.
DIMENSIONS, SKILLS AND KNOWLEDGE
The ability to:
- Focus on results through consumer focus, quality and safety awareness, managing work, planning time allocation and organising, decision making and building of partnerships.
- Analytical ability and attention to detail to ensure accurate deliver of results (in projects, plans and budget management)
- Express potential through adaptability, initiating action, applied learning, work standards, impact, innovation, stress tolerance and work standards.
- Interact effectively through communication, building trust and working relationships.
- Achieve goals by aligning performance for success, contributing to team success, follow up, information monitoring, and active participation.
Sufficient / in depth, knowledge of:
- Microsoft Windows Outlook, Word, Excel and PowerPoint.
- Project management.
- Presentation ability.
Living Kellanova’s culture of best by embodying values of:
- Integrity
- Accountability
- Courage
.About Kellanova
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, PopTarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work. Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals).
The companies remain separate until closing.
You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.
About Kellanova AMEA
Home to 75% of the world's population and contributing to 50% of the global GDP, the AMEA region represents a vast and promising market for Kellanova. This region provides an extensive geographic presence and holds substantial growth potential, especially considering our diverse portfolio spanning multiple categories.
AMEA is strategically positioned for growth, positioning itself to become a prominent player in the snacking industry while maintaining a steady trajectory of cereal growth. As we expand our product offerings, reach new geographic horizons, and increase investments in emerging markets within AMEA, you have the opportunity to become an integral part of a dynamic and forward thinking organization.
We are deeply committed to investing in our people and enhancing our capabilities to deliver value to our stakeholders.