- Job Summary
We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. The successful candidate will be responsible for designing professional reports and dashboards, regularly reporting on paid campaign performance, and providing actionable insights to improve marketing effectiveness. This role requires strong data analysis skills, experience with Google Adwords and Google Analytics, and the ability to work collaboratively within a team.
Key Responsibilities
- Design and develop professional reports and dashboards to present campaign data clearly and effectively.
- Regularly analyze data from paid marketing campaigns and provide performance reports.
- Gather, analyze, and interpret data from various sources to identify trends and patterns.
- Compile comprehensive reports and make strategic recommendations based on data insights.
- Predict future trends and identify potential business opportunities.
- Update and maintain databases and spreadsheets accurately.
- Collaborate with campaign management partners to improve online visibility and campaign outcomes.
- Prepare clear, concise presentations for internal and external stakeholders.
Skills and Experience
- Strong analytical and problem-solving skills with a data-driven mindset.
- Advanced proficiency in Microsoft Excel, including functions, pivot tables, and data visualization.
- Experience managing Google Adwords campaigns and analyzing data through Google Analytics.
- Highly organized, methodical, and detail-oriented.
- Excellent communication skills with the ability to work effectively within a team environment.
- Degree or Diploma in Marketing, Data Analysis, or a related field, OR extensive professional experience as a data analyst in marketing.
- Project management experience is a plus.
- Must be able to work in a team
- Degree/Diploma and/or a formal professional Marketing qualification or extensive experience in the field as data analyst
- Project management will be advantageous
Job Types: Permanent, Full-time
Application Question(s):
- Do you possess a degree/Diploma and/or a formal professional Marketing qualification or extensive experience in the field as data analyst?
- Do you possess Excellent Excel skills with attention to detail?
Job Type: Full-time
Work Location: In person