The Online Coordinator is responsible for the end-to-end coordination of the online store’s content, quality, and user experience. This role ensures smooth execution of daily ecommerce operations, with a focus on flawless admin, accuracy, and pace. The incumbent will support the online execution of product and promotional strategies across both internal and third-party brands, and will maintain all digital marketing briefs and content updates to deliver a consistent 5-star customer journey.
This is a junior role that requires a high level of energy, a can-do attitude, and the ability to manage multiple tasks efficiently and accurately. It does not include strategic decision-making but does demand confidence, curiosity, and responsiveness in a fast-paced digital environment.
Key Responsibilities
Maintain & Coordinate Online Storefront(s)
- Manage content accuracy, site navigation, and visual merchandising
- Ensure products, pricing, promos, banners, and landing pages are correctly executed and updated
- Support best practice customer journey execution across all categories
- Assist in compiling weekly and monthly reporting of e-commerce performance.
Maintain & Coordinate Branded Website
- Manage and load long-form content, site navigation, and visual merchandising on our ‘experience’ website
- Ensure products, pricing, promos, banners, and landing pages are correctly executed and updated
- Support best practice customer journey execution across all categories
- Assist in compiling weekly and monthly reporting of performance metrics relating to traffic, clicks and content views
Execute Marketing & Content Briefs
- Coordinate with marketing and design teams to complete digital briefs
- Update and manage the content calendar in line with business promotions and campaigns
- Assist with homepage refreshes, static pages, and category content
Support Digital Marketing Campaigns
- Brief and coordinate digital assets for paid, display, email and social,
- Track and report on campaign performance (training provided)
CRM Execution and Reporting
- Assist in the setup and segmentation of email marketing through marketing automation tools
- Conduct basic A/B testing and CRM reporting with support
- Track customer engagement and report on retention/acquisition trends
Cross-Departmental Collaboration
- Work closely with Buying, Planning, Marketing, Customer Service, and Omni Ops teams
- Maintain strong working relationships to support promotions, peak periods, and new launches
Platform & Tools Administration
- Manage and update content using ecommerce and CMS tools
- Stay agile in learning new internal platforms or changes quickly
Experience & Qualifications
- Essential: Bachelor's Degree or Diploma in a related field
- Desirable: Ecommerce certifications or short courses
- 1–2 years in an ecommerce or digital marketing support role
- Experience in admin-heavy or fast-paced coordination roles a plus
Skills
- Strong administrative and organizational skills
- Ability to understand web analytics, tracking and reporting
- Confident communicator with the ability to follow through on details
- Tech-savvy with an interest in digital tools and platforms
- Comfortable navigating ambiguity and adapting quickly to change
Behaviours
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Customer Focus - understands, anticipates, and meets the needs and expectations of customers
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
We’re the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?