Position title : Social Media and Design Specialist
Reporting line: Marketing and communications manager
Location: Johannesburg
Contract type : Fixed-term contract
Hours: 40 Hours per Week
Role purpose:
The social media and design specialist is responsible for developing and executing digital communication strategies, creating visually compelling content, managing social media platforms, and driving audience engagement. This role combines creative storytelling with data-driven performance optimisation, ensuring consistent brand messaging across all digital touchpoints.
Social media and design specialist
(Storytelling + Design + Social)
Are you a digital storyteller with a strong eye for design and a passion for social media?
Business and Arts South Africa (BASA) is looking for a creative and driven s ocial media and design specialist to lead our digital storytelling, campaign development, and online community engagement.
Key responsibilities
Campaign and content strategy Lead the development and execution of impactful digital campaigns. Manage paid media and optimise performance across the digital funnel. Plan and manage the weekly content calendar, ensuring alignment with organisational messaging and campaigns.
Content creation Write compelling copy tailored to diverse audiences across digital platforms. Design visual campaign materials including event branding and social media assets. Create, manage, and maintain a content asset bank (images, videos, testimonials, templates).
Social media management Curate and post platform-specific content for LinkedIn, Facebook, Instagram, TikTok, and X. Monitor social media trends and adjust content to stay current and engaging. Manage community engagement—respond to comments and messages professionally and in a timely manner.
Brand and visual identity Uphold and evolve BASA’s brand voice and visual identity across all touchpoints. Ensure consistency in design, tone, and messaging.
Analytics and reporting Track content and campaign performance using platform analytics and KPIs. Compile performance reports and deliver actionable insights to refine strategies.
Collaboration and innovation Work collaboratively with the team to conceptualise and execute creative campaigns. Stay up to date with industry trends and share recommendations on best practices and innovation.
Requirements Proven experience in content creation and social media management. Creative thinker with strong copywriting, graphic design, and content editing skills. Proficiency in Canva or other design/video editing platforms. Strong understanding of key social platforms and digital tools. Excellent communication, attention to detail, and ability to manage multiple projects. Self-motivated and comfortable working independently and collaboratively.
Application process
Interested candidates are invited to submit the following: A detailed CV A digital portfolio showcasing both written and visual work
Send applications to: recruitment@basa.co.za
Subject Line: Application – Social Media and Design Specialist
Closing Date: 12 August 2025