Contract SEO and Web Optimisation Specialist

Job Description: Contract SEO & Web Optimisation Specialist (Mental Health Retreats)

Location: Remote/ONLINE

Reports to: Owner (who has advanced marketing, SEO, and web design expertise across multiple wellness businesses and will directly review all work for quality and accuracy)

Contract Rate: 140 ZAR/hour

Contract Scope: Complete full SEO optimisation of the Alive Luxury Retreats website, focusing exclusively on the UK market.

Duration: Until all site SEO is completed as per specifications (deliverables-based, short-term).

About Us:The retreat business offers transformative mental health and wellness retreats in the UK, focusing on holistic health, mental health, anxiety, depression, stress, burn out and holistic recovery. We are seeking a contract SEO Specialist to take ownership of our site’s optimisation and content strategy, helping us dominate UK searches for mental health retreats and treatment centres.

Role Overview:

This role is responsible for full-spectrum SEO management of the retreat website, including on-page SEO, technical optimisation, schema implementation, content strategy, and blog creation. The specialist will ensure every page is fully optimised, internally linked, and positioned to rank on Google for targeted UK keywords in mental health and wellness.

Key Responsibilities:1️ On-Page SEO

• Research all keywords as per each program niche, compile keyword lists focusing on the top 5-10 per page and sourcing long tail keywords to support page content
• Optimise all pages for primary and supporting keywords.
• Create keyword-rich H1/H2/H3 headers, meta titles, and meta descriptions.
• Implement internal linking strategies to strengthen topical authority.
• Optimise all images: filenames, alt text (with keyword variations), and linking back to the page or to relevant pages.
• Ensure section titles in Wix include relevant keywords.

2️ Technical SEO

• Implement Schema.org markups: Organization, LocalBusiness, Service, Event, FAQ, and Reviews.
• Maintain clean URL structures with primary keywords.
• Monitor mobile optimisation, site speed, and Core Web Vitals.
• Submit updated pages to Google Search Console for indexing.
• Monitor and resolve crawl errors, broken links, or duplicate content.

3️ Content Strategy

• Plan and create blog posts aligned with core service pages to build topical authority (future work potential).
• Develop content clusters/pillar pages targeting main keywords.
• Ensure blog posts and case studies include relevant keywords and interlink to service pages.
• Implement FAQ pages with FAQ schema for voice search and featured snippets.

4️ Keyword & Competitor Research

• Conduct ongoing keyword research for primary, secondary, and long-tail keywords.
• Analyse competitor websites and content strategies in the UK wellness & mental health space.
• Recommend new pages or content to fill topical gaps.

5️ Off-Page & Authority SEO

• Support backlink strategy: guest posts, PR, directory listings, partnerships (future work potential).
• Optimise Google Business Profile and local citations.
• Monitor reviews and schema for star ratings.

6️ Reporting & Optimisation

• Track rankings, traffic, and conversions using Google Analytics, Search Console, or other tools.
• Prepare SEO reports with recommendations for content updates and technical fixes.
• Continuously test and improve on-page SEO, meta data, and internal linking.

Required Skills & Experience

• 3+ years of hands-on SEO experience (preferably in wellness, health, or travel).
• Proven experience and SEO results that can be verified
• Strong knowledge of on-page SEO, technical SEO, and schema markup.
• Experience with Wix Basic, On Page, Advanced SEO or similar CMS.
• Ability to conduct keyword research and competitor analysis.
• Strong writing and editing skills for content optimisation.
• Familiarity with Google Analytics, Search Console, and other SEO tools.

Desirable

• Experience in local SEO and/or mental health/wellness niches - you must be able to understand what we do and the copy/concept/content in order to do the SEO.
• Google Maps SEO and creation
• Ability to create content clusters, blog calendars, and interlinking strategies.
• Experience in PR, backlink building, or influencer outreach for future work.

Future Opportunities

Successful completion of this contract may lead to ongoing work in:

• Blog creation and SEO content
• Social media content strategy and management
• Web design and optimisation
• Google Ads campaigns
• Retargeting / remarketing campaigns

Task Sheet / SOP for SEO Specialist

Up Front Tasks (Urgent):

• Update page titles, meta descriptions, and H1/H2 headers based on keyword strategy.
• Optimise new page images: file names, alt text (with keyword variations), links.
• Add internal links to relevant pages using anchor text variations.
• Update and add section titles in Wix editor with keywords.
• Submit new or updated pages to Google Search Console.
• Monitor site for crawl errors, broken links, duplicate content.

Ongoing Tasks (Future):

• Research 5–10 new keywords to target in content updates or blog posts.
• Create or optimise at least 2–4 blog posts (aligned with service pages and clusters).
• Implement schema updates for any new services, events, or FAQs.
• Audit all internal linking and make improvements to strengthen topical authority.
• Review analytics and rankings, prepare a monthly report with recommendations.
• Build backlinks via PR, guest posts, or directory submissions.

Quarterly Tasks:

• Review and optimise all main pages for content freshness and keyword density.
• Audit site for technical SEO improvements (speed, Core Web Vitals, mobile usability).
• Expand content clusters and supporting blog posts around pillar pages.

Key Deliverables:

• Fully optimised service pages (primary + supporting keywords, images, internal linking).
• 10+ high-quality blog posts with internal linking to service pages.
• Schema markup implemented across all relevant pages.
• Monthly SEO performance report with actionable recommendations.
• Documented internal linking map and keyword guide for all pages.

Job Types: Temporary, Temp to perm
Contract length: 2 weeks

Pay: R140,00 per hour

Expected hours: No less than 40 per week

Work Location: Remote