About Robin
Robin is on a mission to rebuild the legal industry — starting with making contracts simple for everyone. We are a pioneer in Legal AI, built on proprietary models, licensed data, and deep partnerships with Anthropic and AWS. Since 2019, we’ve expanded our footprint to 4 continents and have been supporting many of the world’s most successful businesses, including GE, Pfizer, KPMG, and UBS.
This role is working EST hours Monday - Friday, 4:00pm - 1:00am SAST
What will you do as a CRM Administrator?
As our first dedicated CRM Administrator, you’ll play a critical role in maintaining the integrity of our customer data, supporting RevOps strategy, and enabling the entire go-to-market team to move faster and smarter. You will lead efforts to audit, clean, and optimise our CRM HubSpot, and build workflows and automations that support marketing, sales, and customer success operations.
Your day-to-day responsibilities:
Collaborate with Sales, Marketing and Customer Success teams to optimise lead routing, scoring, and lifecycle stages
Streamline processes and align CRM with GTM strategy
Build and maintain workflows to automate repetitive tasks and improve efficiency
Implement processes to ensure high-quality data capture at every stage of the funnel
Develop and maintain dashboards and reports for weekly/monthly GTM leadership meetings
Establish and maintain data quality rules, naming conventions, and documentation
Monitor deal pipeline hygiene and ensure data quality standards are maintained
Manage inbound lead allocation and assignment for sales team members
Maintain data hygiene by cleaning, deduplicating, and enriching existing records in our CRM HubSpot
Evaluate and implement CRM-integrated tools that improve usability and performance
Clean and manage lists for marketing activities to ensure effectiveness
Manage user access, roles, and permissions in HubSpot while providing day-to-day support for CRM users, including troubleshooting and training
Stay on top of HubSpot product updates and best practices
Ideally, you should have the following qualifications:
2+ years of hands-on experience managing HubSpot CRM (HubSpot certification a plus). We are open to candidates with only Salesforce experience
Strong understanding of CRM best practices and data governance principles
Experience with workflow automation, list management, and reporting
Meticulous attention to detail and passion for clean, structured data
Strong communication skills with ability to collaborate across Sales, Marketing, and CS teams
Experience working in fast-paced environments and handling multiple priorities
Familiarity with RevOps or GTM strategy in B2B environments
Bonus Points
Experience with other tools in our tech stack (e.g., ZoomInfo, Gong)
Knowledge of lead lifecycle management, MQL/SQL definitions, and funnel reporting
Background in revenue operations or business systems administration
What’s in it for you
Salary: Competitive
Hybrid schedule: We offer a flexible working schedule. #LI-HYBRID
Equity package: Generous equity scheme - everyone gets to be an owner of Robin AI!
Annual leave: 20 days PTO, in addition to the public holidays observed in the South Africa.
Growth opportunities: We prioritise promotions for high performers and help you to progress your career.
What’s it like working at Robin?
Our culture and values attract people who are creative, resourceful, and share our passion for excellence. At Robin, you're encouraged to push yourself and empowered to take risks. We support each other to think big, try new ideas, and navigate uncertainty. Whether you're at our headquarters or one of our worldwide offices, you'll find a world of opportunities to grow, thrive, and make a meaningful impact. See what life is like at Robin.
Diversity, Equity and Inclusion at Robin
We are committed to building one of the most diverse technology companies in the world. As of 2024, more than 30% of our employees come from ethnic minority backgrounds, and 51% of roles are held by women. We know that transforming the legal industry requires diverse perspectives, so we're creating an environment where innovation thrives through inclusion.
Robin operates a direct hiring model and any speculative CVs shared via agencies will be treated as a gift.
