Role Purpose
The purpose of the Digital Campaign Manager role is to maximise ad delivery efficiency and effectiveness through the successful execution of the digital campaign strategy and all related operations. This role uses marketing campaign data and technology to develop and fulfil complex, integrated, and multichannel digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting. The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing, and reporting on related campaigns, managing multiple accounts across channels, and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role deals with customer acquisition, digital growth and marketing capabilities within the Sixty60 marketing team.
Role Description
- Develop and manage end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns.
- Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
- Effectively manage own portfolio of work while collaborating with creative, strategy, media and technology teams and vendors to implement and create integrated and multichannel ad campaigns.
- Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
- Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust to optimise performance and goal conversion.
- Provide analysis and insights for reporting, including post campaign reporting.
- Work with media agency to ensure invoices are accurate and campaign budgets are executed within required parameters.
- Conduct research and utilise insights to optimise and grow future campaigns.
- Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.
Qualifications and experience
- Degree or Diploma in Marketing, Advertising, Media or related – (essential).
- 3-4+ years’ experience in a campaign management role in a marketing environment, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns – (essential).
- Specific exposure to delivering digital campaigns in either an eCommerce or Financial Services environment – (preferred / highly advantageous)
- Skilled and proficient in the use of advertising tools, particularly for reporting & measurement (Google Ads, DV360, GAM, Facebook Ad Manager, tracking and verification tools) – (essential).
- Broad knowledge of the media and marketing ecosystem combined with demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).
- Strong commercial acumen and understanding of the marketing landscape within the broader retail industry –(essential).
- Strong proficiency in MS Office – (essential).
Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.
We are committed to Employment Equity when recruiting internally and externally.
Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.
If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.
