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What We'll Bring:
We are seeking an experienced Eloqua Marketing Automation Sr. Consultant to join our Global Marketing Operations team. In this role, you’ll serve as a key technical expert responsible for the strategy, execution, optimization, and measurement of automated marketing campaigns that drive pipeline and customer engagement. You’ll work closely with campaign managers, digital marketing, sales, and analytics teams to support demand generation initiatives through Oracle Eloqua and associated tools.What You'll Bring:
Key Responsibilities
- Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
- Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
- Maintain and optimize marketing automation processes, ensuring consistent data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
- Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring they follow brand guidelines and best practices.
- Understand Eloqua and Salesforce integrations, ensuring seamless data flow and campaign attribution.
- Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
- Conduct A/B testing to continuously improve email performance, engagement, and conversions.
- Stay current on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.
Impact You'll Make:
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
- Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
- Experience working with Salesforce or other CRM platforms.
- Knowledge of HTML/CSS for email and landing page customization.
- Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Eloqua certification is required.
For positions based in South Africa, preference will be given to suitably qualified candidates from designated groups in line with the company's Employment Equity plan and targets.
Should you have not heard from us within 3 weeks from applying, please regard your application as unsuccessful.
Please note it is a requirement of the Global Capability Centre Africa that you reside in a home that is fibre ready; and has space for you to be able to work comfortably and confidentially on a day-to-day basis for the purpose of your proposed employment. You can be based anywhere in South Africa that has fibre, but will not be able to work in a location outside of South Africa.
A Minimum of a 100 Meg Fibre line is required, should you be successful, you will need to upgrade your line or install fibre in order to work effectively.
This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.TransUnion Job Title
Sr Consultant, Demand Generation