Marketing Portfolio Manager III

To provide strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes or strategic initiatives in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

• Develop and ensure execution of integrated financial strategies to maximise growth across business areas
• Develop integrated frameworks, guidelines and optimisation plans to drive profitability and economic value add
• Design and co-create long term resource optimisation programmes that enable the availability of capital expenditure cash flow for the area of responsibility
• Ensure financial strategies and processes are consistent with the objectives of the Group
• Create professional forums where financial health can be tracked and analysed at board level
• Balance immediate value against long term sustainability and local and global considerations
• Influence and align strategic intent and delivery to add value for customers and shareholders. Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships Ensure that the customer is at the centre of the business philosophy, operations and ideas
• Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
• Actively seek and contribute to diverse opinions
• Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation
• Create alignment, collaboration and synergy between the various specialist areas to provide a comprehensive business solution to customers
• Reshape customer experience journeys to increase self-service and assisted service and employ strategies to maximize customer satisfaction
• Balance interests of a variety of clients, readily readjusting priorities to respond to pressing and changing client demands
• Establish best practices in respect of optimising client service through the full operations value chain, within the appropriate risk appetite and automation vision of the organisation
• Drive an integrated service excellence culture, which enables rewarding relationships and customer feedback in promotion of exceptional service. Maintain expert knowledge on relevant legislative amendments, industry best practices and FirstRand internal compliance procedures and requirements
• Ensure compliance is adopted in terms of systems and procedures as laid out by Group
• Design and implement a control framework to ensure the integrity of operations and practices
• Anticipate and apply and policies/procedures to manage and control both financial and non-financial risks
• Ensure compliance with audit requirements
• Investigate and implement measures to correct audit findings
• Align, integrate and innovate area of accountability to enable the creation of integrated and specialised solutions and create a sustainable competitive advantage for Business
• Execute relevant business initiatives aligned to strategic objectives with specific performance measures and control systems to track progress
• Participate in specialist communities of practice and contribute positively to own and organisational knowledge improvement
• Maintain a broad knowledge of current and emerging conditions affecting industry and/or business through forecasting and analysis across First Rand
• Maintain expert knowledge on relevant legislative amendments, industry best practices and provide of advice to relevant stakeholders
• Maintain up to date knowledge of local and global trends
• Provide thought leadership and expertise
• Ensure that sales strategies are aligned across customer value proposition
• Actively pursue opportunities that may increase revenue
• Design and develop business metrics to ensure sales is measured against financial goals agreed to for the operational areas
• Ensure regular audits and surveys are done to measure and track business performance against financial goals. Manage performance of teams in areas of responsibility against expected delivery targets
• Ensure alignment of team and individual performance objectives to relevant business area objectives
• Drive and monitor corrective actions to ensure maximisation of team performance
• Drive performance management processes within agreed timelines
• Drive Talent Management practices in area of accountability
• Build management team succession plans for critical roles in own area and influence strategic resource planning of partners
• Provide direction, regular feedback and coaching to direct reports to improve performance
• Ensure implement employment equity plan target achievement in all recruitment and employee movement activities
• Identify current and future human capital needs and skills requirements
• Influence the alignment and adoption of different priorities in people management strategies as articulated through the strategic people levers
• Build a culture of recognition and fairness across business aligned to HR policies
• Establish an enabling climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
• Establish people-focused management strategies
• Influence the development and enablement of a culture and climate where the organisational values are demonstrated and lived
• Influence the understanding and adoption of the organisational strategic direction across all levels of the organisation and its stakeholders
• Define and create a long term human capability strategic framework to enable sustainable business performance
• Create a development culture where information regarding successes, issues, trends and ideas are actively shared
• Collaborate with various stakeholders to co-create solutions and share information within and across teams for development and improvement
• Anticipate and meet the needs of customers and commit to continuous development and entrenchment of a customer service culture
• Develop and implement practices which build service delivery excellence and implements efficiency models
• Model and coach behaviours that build rewarding relationships, encourage innovations and allow others to provide exceptional customer service
• Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organization
• Provide feedback to business stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
• Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance
• Engage business and marketing stakeholders to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualisation and clarification
• Co-create with business and marketing stakeholders to find solutions for business challenges or opportunities, with the aim of elevating the marketing function
• Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure
• Stays abreast of relevant industry risk management best practices and legislative amendments and suggests ways to leverage these to ensure continuous improvement
• Creates risk awareness and manages audit findings
• Participate in Group risk forums where required and cascades relevant information through team
• evelop marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy
• Assign the relevant capabilities to refine the IMC plan
• Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
• Lead the outcomes of the various capabilities through the marketing value chain
• Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
• Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures
• s Development of overall pillar or sub-segment marketing plans and lead programmes in line with the business strategic direction
• Design and development of the relevant integrated customer marketing strategies and plans that ultimately result in profitable growth of the pillar or sub-segment across relevant channels
• Promote and apply professional marketing standards, practices and governance which are aligned to the pillar or sub-segment business strategy and segment marketing plan
• Increase the profitability of existent products or services within portfolio, as well as the development of new products or service for the business
• Provide strategic support to the leadership team of respective portfolio
• Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business's overall goals and objectives

• Relevant Post Graduate Degree
• 5 to 8 years' experience in a similar environment, of which 2 to 3 years ideally at management level in a managerial marketing position
• Marketing background and knowledge of relevant marketing standards Proficient in relevant software packages and applications
• Leadership of marketing programmes in support of the business and marketing plans
• Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketing
• Bias for action
• Data and Insights
• Project or programme management
• Marketing Mojo
• Market and customer insights
• Market Research

12/08/25