Company Introduction
In 1996, Hisense officially entered the South African market with product lines covering televisions, refrigerators, mobile phones, washing machines, air conditioners, and other products. Its sales channels covered over 5,100 stores within South Africa and radiated to more than 10 surrounding countries in Southern Africa, such as Namibia, Zambia, Mozambique, and Zimbabwe.
From 2012 to the present, Hisense's product sales in the South African market have been increasing year by year. As of 2019, Hisense's refrigerators had a sales volume share of 29% and ranked first in the South African market, with sales revenue also at 26% and ranking first. Hisense's televisions had a sales volume share of 26% and ranked first in the South African market, with sales revenue at 24% and ranking second.
Mobile Marketing Manager
About the Role:
We are looking for a driven and innovative Mobile Marketing Manager to lead the Go-To-Market (GTM) strategy for our mobile business. This role requires hands-on leadership in brand positioning, promotions, retail activation, and campaign execution to maximize both sell-in and sell-out performance across the region.
Key Responsibilities:
- Develop and execute GTM strategies for mobile product launches.
- Plan and deliver ATL & BTL campaigns with strong focus on promotion visibility and retail activation.
- Manage pricing, positioning, place, and promotional activities to drive brand competitiveness.
- Monitor sell-in and sell-out data to inform decisions, optimize ROI, and strengthen market share.
- Collaborate with agencies, creative teams, and PR partners to deliver impactful campaigns.
- Conduct market research and track consumer behaviour, category trends, and competitor activity.
- Drive promotions, channel programs, and campaigns that engage retailers and end-consumers.
- Ensure marketing activities deliver measurable ROI and align with business objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years’ experience in mobile or consumer electronics marketing.
- Proven expertise in ATL/BTL campaigns, retail activation, GTM strategy, and promotions.
- Strong data-driven mindset with experience in analyzing sell-in/sell-out data.
- Excellent communication, negotiation, and project management skills.
- Ability to thrive in a fast-paced, trend-driven industry.
Job Type: Full-time
Application Question(s):
- Do you have experience in the Mobile and consumer electronics industry?
Experience:
- GTM Planning: 5 years (Required)
Work Location: In person
