Essential Functions:
- Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
- Analyse the success of brand marketing campaigns and create reports.
- Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
- Manage a team of managers, coordinators and assistants.
- Define and manage the brand communication strategy using a variety of media for the internal team and external markets.
- Create, execute, and manage marketing programs and campaigns.
- Custodian of the brand and maintain brand integrity.
- Must possess excellent communication and leadership skills.
- Must be able to support media, retail, brand, CSI, online, activation pillars.
- Effectively resolve escalated issues and implement measures to prevent reoccurrence.
- Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices.
- Coach and develop Team to improve individual performances and ensure a culturally aligned team.
- Have regular, quality development conversations and drive the required action to support team members' growth and contribution to the team and company culture. Performance
Requirements:
- Grade 12 (matric certificate required).
- Tertiary education / Marketing Degree (an advantage).
- 5+ years’ experience in a senior Marketing or Brand Management role is preferred.
- Ability to create, interpret and present data and reports.
- Full understanding of the marketing pillars.
- Previous experience in a gaming company (an advantage).
Preferred Skills:
- Strong attention to thoroughness and detail.
- Reliable and trustworthy.
- Deadline and results driven.
- Excellent organizational skills.
- Excellent professional analytical, writing and interpersonal skills.
- Ability to work on multiple tasks simultaneously.
- Ability to respond appropriately to unexpected challenges and shifting priorities.
- Ability to work independently in a fast-paced environment while supporting team responsibilities and goals.
- Proficient in Microsoft Office
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