Brand Manager Wheat Snowflake

Job Description

Job Purpose

As a Brand Manager you will be responsible for the success of your appointed brand by actively driving brand growth in terms of brand equity, value market share, weighted distribution, revenue and profitability. Ensure you develop and implement an exceptional brand strategy and plan that translates into tangible results, with alignment from the key stakeholders within the organization.

Key Responsibilities

• Strategic marketing management to ensure key business objectives such as brand equity, revenue growth, market share, cost reductions and profit maximisation are met.
• Develop and implement brand strategy and plan to increase market share and maximise profitability within the context of utilising internal and external analysis as well as competitor, consumer and industry trend insights.
• Ensure that brand positioning and the communication platform resonates with the identified target market to deliver aligned and impactful marketing campaigns, promotions, activations, digital and social executions as well as innovation.
• Lead new launch projects by interacting with key stakeholders such as the Project Management, Sales, Finance and Operations (Factory) Teams to ensure launch timings and objectives are met.
• Assist in shopper plan development and support execution in conjunction with the shopper team to ensure that weighted distribution, share of shelf and new launches are optimised.
• Cross functional team management with internal and external suppliers as well as communication with key stakeholders to ensure alignment and facilitate decision making.
• Financial understanding and analysis of brand portfolio, new projects as well as management of budgets, inventory and media investment optimisation. An ROI summary should be delivered for every marketing initiative.
• Highlight opportunities and risks to various organisational stakeholders, creating business cases for new projects, action plans and implementation of tactics where necessary.

Qualification Requirements

• A degree in Marketing, Business or Communications. A post-graduate specialisation in Marketing is preferable.

Experience Requirements

• Minimum 4 years’ post-degree experience
• Marketing in FMCG with interaction with trade and sales (3 years) will be advantageous
• Shopper marketing and Digital market experience will be advantageous.
• The ideal candidate should have a good understanding of and experience in marketing mass market branded commodities.

Key Outputs

Skills & Competencies

• Ability to develop a brand strategy with a thorough demonstration of how to translate marketing principles and insights into tangible plans and activities.
• Competency to pull and analyse market research and utilse insights to drive strategic marketing and business initiatives and decision making.
• Solid understanding of shopper principles and category management.
• Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making.